Sales Development Representative

Who we are

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

About the team

The Go-To-Market Team ensures customers realize measurable value from deployed automation. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures meaningful operational outcomes. Customer Success connects customers with internal teams, ensures proactive communication, and captures feedback to improve product and delivery experience.

About the role

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations. This is a high-visibility, performance-driven role with clear impact on company growth.

Responsibilities

• Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments
• Generate marketing qualified leads and schedule meetings for Account Executives
• Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns
• Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms
• Monitor website engagement and identify high-intent prospects for proactive outreach
• Create and test outreach sequences to improve response and conversion rates
• Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline
• Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness
• Maintain disciplined activity tracking and CRM hygiene

What makes you a great fit

• 1–2 years of success in a structured outbound sales or business development environment
• Demonstrated ability to meet or exceed activity and pipeline KPIs
• Comfort communicating with Director, VP, and C-level stakeholders via phone and email
• Process-oriented mindset with strong attention to detail
• Ability to operate effectively in a fast-paced, high-growth environment
• Strong internal motivation and desire to build a long-term sales career
• Collaborative team player with a competitive drive

Bonus

• Experience selling into industrial automation, manufacturing, or other B2B industrial environments

Our Total Rewards

• Equity participation through stock options
• Competitive and uncapped commission structure
• Comprehensive medical, dental, and vision coverage
• FSA, DCFSA, life insurance, short-term and long-term disability coverage
• Employee Assistance Program (EAP)
• Up to 12 weeks paid parental leave
• Company-sponsored 401(k)
• Home office stipend
• Monthly cell phone reimbursement
• Flexible paid time off

Compensation Philosophy

Pay and equity packages are benchmarked against peer companies at a similar growth stage. Final offers are customized based on experience, geographic location, market considerations, and preferred balance of cash and equity.

Compensation Range

$55,000—$65,000 USD

Equal Opportunity Employment

Formic is an equal opportunity employer. Employment decisions are based on merit, business needs, and role requirements.

AI Use

AI-powered tools may be used in some interviews, but all final hiring decisions are made by humans.