Automation Sales Manager

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing traditional barriers of cost, complexity, and risk, manufacturers can deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency.

About the Team

Formic's Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through consultative selling.

About the Role

As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory. You will develop strategic territory plans, establish relationships with manufacturers and partners, and collaborate with Engineering and Solutions teams to define automation projects and close deals.

This is an individual contributor role responsible for driving territory growth, building a strong pipeline, and delivering consistent revenue performance.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
• Develop tailored automation solutions in partnership with Solutions and Engineering teams
• Advance opportunities through the full sales cycle from prospecting to contract execution
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
• Represent Formic at industry events and trade shows
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy
• Analyze manufacturing trends, competitor activity, and buyer dynamics

Requirements

• Proven success in full-cycle B2B sales with consistent revenue attainment
• Experience owning and growing a geographic territory independently
• Ability to proactively build pipeline in new or underpenetrated markets
• Strong understanding of manufacturing operations and industrial buying processes
• Ability to navigate multi-stakeholder buying committees and technical decision makers
• Analytical mindset with the ability to quantify value and communicate ROI
• Proficiency with Salesforce or comparable CRM systems
• Ability to travel up to approximately 75 percent within the assigned region
• Comfort working in a fast-growth environment

Benefits

• Equity through Formic's stock option program
• Competitive uncapped commission structure
• Medical, dental, and vision insurance
• FSA and DCFSA benefits
• Life insurance and disability coverage
• Employee Assistance Program
• Up to 12 weeks paid parental leave
• Company-sponsored 401(k)
• Home office stipend
• Monthly cell phone reimbursement
• Flexible paid time off

Compensation

$110,000—$160,000 USD

Equal Opportunity Employment

Formic is an equal opportunity employer. Employment decisions are based on merit, business needs, and role requirements.

AI Use

Formic uses AI-powered tools in parts of the interview process, while all final hiring decisions are made by humans.