Automation Sales Manager

Who we are:
Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team

Formic's Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling.

About the role

As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory. You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners.

You will work directly with customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts. You will also lead commercial negotiations and own the full sales cycle from initial engagement through contract execution.

This is an individual contributor role responsible for driving territory growth, building a strong pipeline, and delivering consistent revenue performance.

In this role you will

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
• Develop tailored automation solutions in partnership with Solutions and Engineering teams
• Advance opportunities through the full sales cycle from prospecting to contract execution
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
• Represent Formic at industry events and trade shows to expand regional market presence
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

What makes you a great fit

• Proven success in full-cycle B2B sales with consistent revenue attainment
• Experience owning and growing a geographic territory independently
• Demonstrated ability to proactively build pipeline in new or underpenetrated markets
• Strong understanding of manufacturing operations and industrial buying processes
• Ability to navigate multi-stakeholder buying committees and technical decision makers
• Analytical mindset with the ability to quantify value and clearly communicate ROI
• Proficiency with Salesforce or comparable CRM systems
• Willingness and ability to travel up to approximately 75 percent within the assigned region
• Comfort operating in a fast-growth environment with evolving processes and priorities

Our Total Rewards

• Equity in Formic through stock option program
• Competitive & uncapped commission structure
• Comprehensive healthcare coverage (medical, dental, vision)
• FSA and DCFSA, life insurance, short-term and long-term disability (employer-paid)
• Employee Assistance Program (EAP)
• Up to 12 weeks of paid parental leave
• Company-sponsored 401(k)
• Home office stipend
• Monthly cell phone reimbursement
• Flexible time off policy

Compensation Philosophy

Formic's pay and equity packages are benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of the mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, market considerations, and a candidate's preferred balance of cash and equity.

Compensation Range:
$110,000—$160,000 USD

What we look for

We look for people who align with our Operating Principles and embody them in action.

• Fearless Optimism: Make bold bets and embrace ambiguity.
• Create the Magic: Deliver clear, fast, value-added, outcome-driven experiences.
• Today, Not Tomorrow: Bias to action and extreme ownership.
• Seek Truth: Think from first principles and value data over ego.
• Made of Rubber: Be adaptable and resilient.
• One Formic: Operate without silos and prioritize team success.

Equal Opportunity Employment

Formic is an equal opportunity employer. All employment decisions are based on a person's merit, business needs, and role requirements.

AI Use

We use AI-powered tools in some interviews to help evaluate candidate responses, but all final hiring decisions are made by humans.