Senior Growth Marketing Manager

Position Summary

Netradyne is redefining fleet safety with Computer Vision and Edge Computing and is seeking a Senior Growth Marketing Manager to execute high-impact growth programs. This role focuses on integrated campaigns, content syndication, paid digital, webinars, outbound, and ABM to generate pipeline, accelerate deals, and drive lifecycle engagement. The position is hands-on and collaborates closely with Marketing Ops, Events, Product Marketing, SDRs, and Sales to launch and optimize data-driven programs.

Essential Functions

• Plan and execute integrated multi-channel campaigns end-to-end across email, paid media, content syndication, webinars, direct mail, and ABM.
• Run content syndication programs including vendor selection, contract management, lead quality monitoring, and spend optimization.
• Execute paid digital programs in partnership with agencies, ensuring performance tracking and ROI accountability.
• Own the full webinar program including calendar management, speaker coordination, registration, follow-up, and pipeline reporting.
• Build and launch email campaigns, landing pages, and nurture sequences in HubSpot; support segmentation and lead scoring processes.
• Execute outbound programs with SDR and Sales teams to convert target accounts into qualified meetings.
• Run A/B tests across channels and messaging to build a repeatable experimentation framework.
• Align campaign messaging with Product Marketing positioning across verticals and personas.
• Extend field event impact through coordinated pre- and post-event campaigns.
• Drive ABM execution using Demandbase and coordinated outbound plays.
• Track and report on leads, pipeline influence, conversion rates, and ROI to continuously optimize programs.

Qualifications

• 5+ years in growth marketing, demand generation, or performance marketing in a B2B SaaS environment.
• Hands-on experience with HubSpot, Salesforce, Outreach or similar tools.
• Experience executing and optimizing paid digital programs.
• Experience running content syndication and webinar programs end-to-end.
• Strong understanding of full-funnel and lifecycle marketing.
• Data-driven experimentation and A/B testing mindset.
• Exceptional project management and cross-functional collaboration skills.
• Active use of AI tools to improve productivity and quality.
• Ability to build scalable, repeatable systems and processes.
• Creative thinking to develop standout campaigns.

Preferred Experience

• Experience in high-growth startup environments.
• Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS.

Education

Bachelor's degree in Marketing, Business, Communications, or a related field highly desired.

Location & Work Model

Hybrid role based in San Diego or San Francisco with periodic travel (15–25%) for on-site and industry events.

Benefits

• Competitive salary plus yearly bonus eligibility
• Company equity
• Company-paid health care, dental, and vision coverage
• Generous PTO and sick leave
• 401(k) with company match
• Disability, life insurance, and ancillary benefits