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October 16, 2024

Vice President, Marketing

Senior • On-site

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.


*Banking services provided by MVB Bank, Inc., Member FDIC

As Vice President, Marketing at Credit Karma, you will play a pivotal role in shaping and maintaining the brand's identity.  This expansive role will oversee a mulit-disciplinary team including Brand, Creative, Product Marketing, and Product Research– all critical growth drivers across the business.  Through strategic leadership and innovative creative direction, this leader will drive the teams executing the overall brand and marketing strategy, creative vision, product research, and product marketing initiatives to support Credit Karma’s growth objectives and revenue targets. Reporting directly to Credit Karma’s Chief Marketing Officer (CMO), this cross-functional leadership role requires high EQ and partnership across all Credit Karma functions, as well as leveraging and investing in the relationships with our Intuit companies. 

What you'll do:

  • Deeply understand our members’ needs and aspirations and develop strategies that place the member at the heart of every marketing endeavor, fostering lifelong advocacy
  • As Vice President, Marketing for an Intuit business unit, you will also leverage your experience at multi-tiered or subsidiary-structured organizations in order to partner successfully with stakeholders across Intuit
  • Develop brand strategy and integrated marketing campaigns with a consistent and cohesive brand identity, voice, and tone 
  • Oversee the development and execution of campaigns and promotions across all marketing channels: website, social media, email, and other digital channels
  • Lead the development of the brand strategy including brand health measurement, setting the brand positioning and narrative and overall leadership of how the brand will come to life in the ecosystem (with consumers, the industry, and alongside our suite of Intuit brands)
  • Identify opportunities to take smart risks and successfully maneuver great ideas forward to execution that deliver results and move the needle for the business
  • Be the leader of our marketing leaders 
  • Leverage data and analytics to measure and report on the effectiveness of marketing campaigns and initiatives

What we are looking for:

  • 12+ years marketing experience (primarily B2C focused) with increasing levels of responsibility and leadership, including content, digital, product marketing, and marketing analytics
  • 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
  • 10+ years of experience building and leading diverse teams to create and deliver marketing-related solutions

The experience you will bring:

  • Demonstrated extensive track record of successfully leading a multidisciplinary marketing team in a public company environment
  • Brand builder - fluent storyteller with experience in brand strategy and management, particularly within an integrated brand environment 
  • Ability to thrive in matrixed, multi-vertical companies, bringing out the best in teams across an organization  
  • Strategic mindset with a knack for transforming ideas into impactful marketing initiatives
  • Deep understanding of digital marketing, customer segmentation, and data-driven decision making
  • Strong analytical capabilities, coupled with a creative flair to balance data with innovation
  • Proven commitment to developing and strengthening a company culture that is built on the values of diversity, equity and inclusion
  • Experience influencing and leading multiple distributed resources with an understanding of cultural differences in managing and leading people
  • Outstanding communication skills to rally teams and present compelling strategies to stakeholders

Benefits at Credit Karma includes:

  • Medical and Dental Coverage
  • Retirement Plan
  • Commuter Benefits
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Education Perks
  • Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Privacy Policies:

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

  • GDPR Privacy Policy
  • U.S. Job Applicant Privacy Notice

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Krakow, Poland

5,000 - 5,900 USD

🏢 Summary: Software Engineer role focused on building and scaling backend systems, capital partner integrations, and testing infrastructure for funding automation services. The position involves delivering technical solutions, improving engineering standards, and ensuring reliability and availability of critical systems. The engineer collaborates cross-functionally to design extensible architectures and ship high-quality web applications. 🗂️ Requirements: 4+ years of software engineering experience, Experience designing, developing, and launching backend systems at scale, Experience building web applications with declarative UI frameworks, Experience defining technical plans for significant features or system components, Proficiency working in large codebases and making significant changes safely, Ability to ensure system reliability, monitoring, and operational support, Strong written and verbal technical communication skills 📃 Skills: Python, React, Vue, AWS, MySQL, Kubernetes, Spark 🏢 Description: Our customer's company is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. The Deal Reporting team is responsible for building our critical capital partner integrations, as well as services to automate funding processes safely and reliably. We are looking for a highly motivated Software Engineer to help with our effort on building integrations, services, and testing infrastructure. Responsibilities: You will be responsible for owning and delivering quarterly goals for your team, leading engineers on your team through ambiguity to solve open-ended problems, and ensuring that everyone is supported throughout delivery. You will support your peers and stakeholders in the product development lifecycle by collaborating with product management, design & analytics by participating in ideation, articulating technical constraints, and partnering on decisions that properly consider risks and trade-offs. You will proactively identify project, process, technology or business issues, advocate for them, and lead in solving them. You will support the operations and availability of your team’s artifacts by creating and monitoring metrics, escalating when needed, and supporting “keep the lights on” & on-call efforts. You will foster a culture of quality and ownership on your team by setting or improving code review and design standards for your team, and advocating for them beyond your team through your writing and tech talks. You will help develop talent on your team by providing feedback and guidance and leading by example. Requirements: You have a total of 4+ years of experience as a software engineer. You are experienced in designing, developing, and launching backend systems at scale technologies like React, Python, AWS, MySQL, and Kubernetes. You have experience shipping web apps using declarative UI frameworks like React or Vue. Familiarity with Spark is a plus. You have experience defining a technical plan for the delivery of a significant feature or system component with an elegant, simple, and extensible design. You write high-quality code that is easily understood and used by others. You are proficient at making significant changes in a large code base, and have developed a suite of tools and practices that enable you and your team to do so safely. Your experience demonstrates that you take ownership of your growth, proactively seeking feedback from your team, your manager, and your stakeholders. You have strong verbal and written communication skills that support effective collaboration with our global engineering team.