MarTech Architect (Contract)

Quick Facts

• Contract MarTech Architect role (Onsite, New York)
• Focus: MarTech/AdTech architecture across content, marketing automation, AI, data, and customer journeys

Description

You will establish MarTech and AdTech architecture using enterprise platforms such as Adobe, Salesforce, and Google. You will define the Digital Experience Platform roadmap (headful and headless content, including Adobe Experience Manager and AI infusion) and set an AI adoption strategy for software development and marketing (including Agentic AI, OpenAI, and Anthropic). You will also orchestrate personalization, marketing automation, and measurement frameworks, and guide implementation teams with architecture standards for quality, security, and performance.

Responsibilities

• Establish MarTech and AdTech architecture across Content, Marketing Automation, AI, Data, and Customer Journeys
• Define the Digital Experience Platform roadmap (headful/headless), including AEM and AI infusion
• Define AI adoption strategy for development and marketing, including Agentic AI, OpenAI, and Anthropic
• Provide thought leadership on future trends across Content, MarTech, and Data
• Orchestrate personalization, marketing automation, and measurement frameworks
• Partner with business/marketing teams to translate use cases into scalable architecture, designs, and roadmaps
• Guide implementation teams and establish standards around quality, security, and performance
• Support presales/POVs and promote architecture best practices across stakeholders

Requirements

• 15+ years deep Adobe expertise, including AEM, Adobe Campaign, Analytics, Target, Workfront, and Launch; experience rolling out large AEM programs
• Strong marketing automation and journey orchestration expertise, including Salesforce and Adobe and/or Braze
• 2+ years enterprise architecture experience, including governance processes such as SRB/EAB
• 2+ years customer data platform experience (e.g., Adobe, ActionIQ, Salesforce, or Hightouch)
• Experience with full-stack web development and front-end architecture, especially React/Angular
• Exposure to AI platforms including OpenAI, Anthropic, AWS Bedrock, Google Vertex, and Microsoft technologies
• Proven delivery leadership, mentoring, and cross-functional collaboration
• Experience with API/integration architecture and AWS cloud platforms

Benefits

Not specified in the provided posting.