Launch Producer, Business Marketing

Quick Facts

• Role: Launch Producer (Business Marketing)

• Focus: Build and run repeatable, scalable creative/video production for launches

Description

Hands-on Launch Producer role to create a repeatable production engine for Business Marketing launches, covering new models, products, capabilities, and use cases. You will shape the creative and video approach, then lead production end-to-end—from brief and scripts to demos, customer stories, post-production, approvals, and delivery. Most work supports owned and social channels, with additional coordination for major launches affecting broader brand marketing.

Requirements

• 12+ years of integrated creative production, digital production, program management, or related experience

• Proven ability to manage complex creative initiatives and multiple launches

• Strong storytelling and hands-on experience leading video shoots and collaborating with motion designers and editors

• Fluency in post-production and delivering assets for social, owned, and demand channels

• Portfolio demonstrating end-to-end production leadership with specific outcomes

• Ability to build reliable production systems while keeping teams aligned through changing priorities

• Clear, proactive communication and collaborative working style

• Resourceful approach and comfort with ambiguity and tight timelines

Benefits

• Lead a system-building role that combines workflow improvement with hands-on production execution

• Produce a range of video formats, including demos, motion graphics, sizzle videos, explainers, and talking-head/testimonial videos

• Partner across Product Marketing, Integrated Marketing and Media, demand teams, and Creative Operations

• Use AI-enabled tools and post-launch learnings to improve speed, quality, and effectiveness