Marketing Manager (GiftAway)

Quick Facts

• Role: Marketing Manager for GiftAway’s US launch

Description

Own end-to-end marketing for a B2C product launching in the USA, from strategy and positioning to channels, acquisition, and results.

Build and run the marketing funnel with performance, social, influencers, PR, partnerships, and email, while managing freelancers and campaign execution.

Collaborate with product, development, and design to incorporate customer insights into the gift experience, website, landing pages, and video.

Responsibilities

• Define targeting and positioning; adjust messaging and targeting during launch

• Build the US go-to-market: channels, messaging, timing, and launch plan

• Decide what to prioritize for launch vs. what to postpone

• Run acquisition channels (performance, social media, influencers, PR, partnerships, email)

• Build the full funnel from first ad to purchased gift; plan post-launch repeat purchases and recommendations

• Source, brief, and manage freelancers/creators; ensure quality and integrate outputs into one campaign

• Execute hands-on when needed (copywriting, campaign launch, testing)

• Manage the marketing budget and reallocate spend based on performance

• Track KPIs including CAC, ROAS, conversions, and gift redemption rate

• Co-create the product: incorporate learnings into the gift, website, and purchasing process

• Work with development and design on all customer-facing touchpoints (landing pages to video)

• Use AI tools and automation to scale output

Requirements

• Available to start ASAP; launch in December

• Experience launching a B2C product in a new market from zero with measurable results

• Led marketing across channels (performance through brand)

• Can quickly choose a target audience and build positioning + go-to-market

• Knows how to source and manage freelancers/agency partners

• Owned and managed a marketing budget and was accountable for outcomes

• Data-driven decision-making focused on sold gifts

• Communicates clearly when something isn’t working

Benefits

• Full ownership of marketing strategy and measurable results for a new product

• Ability to build your own execution team using freelancers and creators you find

• Close collaboration with product, engineering, and design to shape the customer experience