Social Performance & Creative Specialist

Quick Facts

• Role: Social Performance & Creative Specialist (mid-level/senior)

• Focus: Meta and LinkedIn performance campaigns, with room to expand to other social platforms

• Team context: AI-driven in-house marketing team

Description

Plan, set up, manage, and optimize performance campaigns on Meta and LinkedIn. Evaluate results and continuously improve performance, efficiency, and customer acquisition quality while collaborating with a creative team to produce visuals, videos, and ad formats. Bring data and customer understanding into creative concepts and testing, supported by AI for research, concept preparation, analysis, and automation.

Responsibilities

• Plan, launch, manage, and optimize performance campaigns

• Find ways to improve performance, efficiency, and lead/customer quality

• Collaborate with creative teams on visuals, videos, copy, and other formats

• Develop creative concepts and test different communication angles for targeted audiences

• Connect data, creativity, and customer insight (know not only what works, but why)

• Use AI daily for research, concept preparation, variant creation, result analysis, and routine automation

• Work closely with data analytics, PPC, brand, and product teams

• Help define how social performance marketing will be approached

Requirements

• 2+ years of experience managing performance campaigns on social media

• Excellent command of Meta Ads Manager and LinkedIn Campaign Manager

• Experience with additional platforms is a plus

• Ability to translate product messaging into engaging social content

• Can create and manage briefs and provide high-quality feedback to copywriters, designers, or video teams

• Data fluency; campaign results are part of your day-to-day work

• Open to experiments, new formats, and new platforms

• Motivated to use AI as a tool for better and faster work

• Ability to organize work, take responsibility, and drive tasks to completion

Benefits

• Work in a newly formed AI-driven in-house team

• Connect performance marketing, data, and creativity

• Collaboration with data analysts and a creative team

• Room for your own ideas, testing, and development of new channels

• Opportunity to influence how social performance marketing operates

• Hybrid work mode and in-person team meetings

• Flexible working hours

• Unlimited vacation

• Good coffee and fresh fruit