Product Development Manager (AdTech)

Quick Facts

• Role: Product Development Manager (AdTech)

• Team focus: Commerce Media; Advertiser solutions and long-term differentiation

Description

Lead delivery of innovative and sustainable Advertiser product capabilities, from concept and prototypes to shipped features. You will own key workstreams and coordinate with engineering and CX&D to translate strategy into requirements, milestones, and measurable outcomes. You’ll also support GTM efforts with product data and act as the liaison between business units and technical teams.

Responsibilities

• Contribute to product concept and prototype development; independently own and deliver key workstreams

• Write product requirements, prioritize key milestones, and track progress with Engineering, TPMs, and tech leads

• Lead product strategy and roadmap for a wide range of technical capabilities; deliver new features and improvements

• Enable capabilities including creative decisioning, automation of campaign creation, and offers creation & optimization workflows

• Provide key data points to support GTM collateral and value-proposition messaging

• Maintain clarity and alignment between business units and technical teams throughout the product lifecycle

• Influence stakeholders across a matrixed, globally distributed organization under tight timelines

• Build relationships with Publisher counterparts and stakeholders across Sales, Ops, Legal, Privacy, Strategy, and leadership

• Mentor and develop junior product managers

• Create business cases and support strategic planning for product initiatives

• Drive ideation for new-to-market features through internal/external research and workshops

Requirements

• Extensive product development experience, including partnering with engineering teams, rapid opportunity assessment, concept creation, business model innovation, and global in-market testing

• Strong product management discipline and tools (discovery, planning, user journey mapping, prioritization, milestone creation/management, backlog/roadmap management, collaboration with CX & design, KPI measurement and optimization)

• Ability to define MVPs and elevate products from MVP to maturity

• Analytical, curious, fact-driven problem-solving approach

• Proven collaboration track record across cross-functional internal/external teams in multiple locations; able to facilitate challenging conversations and manage ambiguity

• Exceptional analytical, verbal, and written communication skills

• Strong ability to translate stakeholder needs into functional specifications, user journeys, and process flows

• Strategic technical acumen with hands-on experience collaborating with technical teams

• Ability to manage priorities and delegate effectively in a fast-paced environment

• Familiarity with ML/AI concepts, especially model-generated outputs (optimization models, predictive scoring, automated decisioning) and partnering with Data Science to interpret model behavior and implications for product design

Benefits

• Competitive base salary with potential annual bonus or commissions (depending on role)

• Insurance benefits (medical, prescription drug, dental, vision, disability, life)

• Flexible Spending Account and Health Savings Account

• Paid leave including new parent leave and bereavement leave; Paid Sick and Safe Time; vacation and personal days; paid U.S. observed holidays

• 401(k) with company match; deferred compensation for eligible roles

• Fitness reimbursement or on-site fitness facilities; tuition reimbursement; additional benefits