Senior Web Analytics Specialist

Quick Facts

• Role: Senior Web Analytics Specialist

• Focus: web & mobile measurement, reporting/visualizations, CRO, performance monitoring

• Leadership: mentoring and team guidance

Description

You will own web analytics projects end-to-end—setting up measurement for websites and mobile apps, building advanced report visualizations, and using campaign data for advanced business decision-making.

The role includes consulting on analytics work for new clients and developing services for existing ones, while creating new analytics products. You’ll work with GTM, GA4, and Adobe Analytics, support A/B testing and heatmap analysis (Hotjar, Clarity), and apply modern approaches such as server-side tagging and predictive data modeling.

Responsibilities

• Pass analytical know-how to the team and to clients

• Create new analytics products to help clients advance their decision-making

• Consult on analytics work for new clients and develop ongoing client analytics

• Collaborate with internal media/client teams

• Apply modern measurement approaches, including server-side tagging

• Model and use data for prediction and forecasting

• Work with GTM, GA4, and Adobe Analytics

• Use ad platforms such as Meta Business Manager, Google Ads, and Adform

• Visualize data and build reports in Google Data Studio

• Implement A/B testing platforms and work with heatmaps (Hotjar, Clarity)

• Perform CRO and monitor long-term results across different client types

• Launch new client services in banking and e-commerce domains

• Mentor junior team members and manage their capacity

Requirements

• Prior experience with web analytics and the tools GTM, GA4, Google Data Studio, and Adobe Analytics

• Advanced knowledge of performance campaign effectiveness (Meta, Google, Adform)

• Ability to understand customer behavior on websites

• Strong analytical thinking and ability to identify patterns/correlations in data

• Prior experience in performance marketing (PPC), SEO, UX, or a related discipline (advantage)

• Clear communication of conclusions and recommendations

• Team-oriented mindset and ability to discuss and find the best solutions

• Strong prioritization skills and ability to plan work; able to advise less experienced colleagues

• Willingness to continuously learn, share skills, and follow industry trends

Benefits

• Professional and personal growth through frequent trainings (data visualization, media, presenting/negotiation, leadership)

• Flexible working hours and option for home office

• Modern office environment with amenities for relaxation and team activities

• Company equipment (computer, phone, plan/tariff, and tools needed for the role)

• Good salary and practical benefits (volunteering day, on-company chat relaxations, memorable company events, and more)

• Informal culture and collaboration across creative, marketing, and project roles