GEO and SEO Leader

About the Role

We are looking for a GEO & SEO Technical Lead to help build the technical foundation for how brands are discovered—not only on Google, but also in AI-driven answer engines such as ChatGPT, Claude, Gemini and Perplexity.

This is a newly created role. The focus is on serving as a technical authority and trusted advisor who can work with category directors, regional IT leads and technology vendors, distinguishing effective solutions from vendor marketing. You will help define a global GEO/AEO/SEO standard that regional teams can adopt rather than independently recreate.

What You'll Do

• Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and technical SEO strategy aligned with business objectives across markets.
• Act as a technical business partner to Marketing, eCommerce, Product and Content teams.
• Lead the evaluation, selection and implementation of GEO/SEO platforms and vendors, assessing what is real versus what is marketing.
• Define and track KPIs including AI Visibility, Share of Prompt, Share of Model and Organic Visibility.
• Drive adoption of selected technology platforms and monitor performance against business KPIs.
• Set technical SEO standards and governance for use as a global reference across regions.
• Represent the technical and technology perspective in meetings with senior stakeholders and external vendors.

What We're Looking For

Experience

• 5+ years in SEO and search optimization, including technical, enterprise, international and e-commerce SEO.
• Hands-on experience with GEO, AEO or AI Search; this is mandatory.
• Track record of leading enterprise-level or global initiatives.
• Strong stakeholder-management and business-partnering skills, including presenting to senior management and challenging vendors.

Expertise

• Technical SEO, Enterprise SEO, International SEO and E-commerce SEO.
• Solid understanding of LLMs, GEO, AEO, RAG (Retrieval-Augmented Generation) and prompt engineering.
• Familiarity with AI Visibility measurement and Share of Prompt / Share of Model methodologies.

Profile

• Background in e-commerce or retail is strongly preferred.
• Candidates from data science or analytics backgrounds who have moved into GEO/AI search will be considered if they demonstrate strong business understanding as well as technical depth.
• Executive presence, strategic thinking and strong communication skills, with credibility among both category directors and technology vendors.

Practical Details

• Start date: ASAP; the hiring team is willing to wait for the right person.
• Recruitment process: one interview of approximately 1.5 hours.
• Remote work is possible, but candidates must be willing and able to travel to Warsaw when needed.