AI GTM Engineer

Elfsquad helps manufacturers scale customer-specific solutions without losing what makes them unique. We build AI into how our customers configure and quote; this role builds AI into how we go to market so our own growth reflects the way we build our product. This is not a traditional marketing, RevOps or automation role. It's an AI building role. You work closely with the marketing team, but you operate as an AI architect: you own the go-to-market engine. You design the system, build the parts that run it, and challenge how GTM is done rather than inherit it; measured on whether it actually moves the metrics that matter: qualified pipeline, conversion, cost per lead.

A big part of the work is using AI directly in marketing: generating and adapting content, tailoring campaigns to each segment and persona, sharpening targeting and SEO, and running the test-and-learn loops that are too slow to do by hand. The other part is building smart AI agents: autonomous systems that take on the work themselves: researching accounts, enriching and scoring leads, personalizing outreach, and feeding clean signals back into the funnel. Together they turn tooling, data and AI models into systems that create real marketing leverage: more pipeline, better quality, and higher velocity.

Poland is your starting point and touchstone: a new market where you build the systems from the ground up. Prove them here, then scale what works into existing markets (Benelux, DACH and the Nordics) and into new ones. The AI GTM Engineer sits in Marketing, is part of the commercial team, and reports directly to the CCO.

Quick Facts

• Reports to the CCO
• Part of the Marketing and commercial team
• Hybrid setup with office in Gdansk and international collaboration

Your Role

• Analyze existing marketing and sales processes (HubSpot, inbound, outbound, content, enrichment) and expose manual work, friction and inefficiencies
• Test new AI tools, models and automation concepts; learn fast and stop what doesn’t work
• Design and implement AI-driven flows for lead discovery, enrichment, scoring and routing
• Use AI to produce relevant, on-brand content and campaigns (inbound, SEO/GEO, nurture)
• Set up outbound flows based on buying signals and intent with deep personalization for complex buying committees
• Measure impact on pipeline, conversion and velocity and report transparently
• Challenge marketing and sales with insights and concrete proposals
• Build and orchestrate AI agents that research, decide and act autonomously
• Set guardrails to ensure AI output is accurate, on-brand and compliant
• Document and templatize proven systems to scale across markets

You

• Have built AI systems yourself, designing and shipping AI-driven workflows (agents, enrichment, scoring, personalization)
• Understand B2B sales and marketing dynamics (ICP, buying committees, pipeline)
• Are hands-on with HubSpot and AI-enabled GTM stack (e.g. Clay, n8n, Apollo)
• Can define metrics, run experiments and evaluate AI/model output
• Design AI systems end-to-end with strong architectural thinking
• Maintain high standards for quality and brand output
• Fluent in Polish and English (German is a plus)

What We Offer

• Competitive salary based on knowledge and experience
• MacBook and necessary tools from day one
• Workspace in Gdansk office
• Travel reimbursement
• Hybrid setup with occasional visits to offices in The Netherlands and Germany
• Possibility to work from home
• Quarterly team meetings in different cities