Senior UX Designer

Quick Facts

• Role: Senior UX Designer (UX/UI)

• Focus: E-commerce UX, research, optimization, and design system

• Tools: Figma; Contentsquare/Hotjar

Description

You will own UX design for an online shop experience by planning and running user research (interviews and usability tests), translating findings into personas, journeys, wireframes, and clickable prototypes in Figma, and maintaining a consistent design system. You will analyze user behavior with Contentsquare and Hotjar, identify usability barriers, and derive prioritized improvements, including A/B test concepts and evaluation. You will collaborate closely with development, e-commerce, and marketing to implement solutions in Shopware and measure success after go-live.

Responsibilities

• Plan, conduct, and evaluate user interviews with customers and internal stakeholders

• Create personas, customer journeys, and usage scenarios to inform design decisions

• Analyze user behavior in the online shop and website using Contentsquare and Hotjar (heatmaps, session recordings, funnel analyses)

• Identify usability hurdles, define optimization opportunities, and prioritize concrete actions

• Conceptualize and evaluate A/B tests

• Produce wireframes, clickable prototypes, and UI designs in Figma

• Build, maintain, and evolve a consistent design system

• Ensure accessibility and a user-friendly experience across all devices

• Work closely with development, e-commerce, and marketing to implement concepts in Shopware

• Perform quality assurance on implemented designs and support success measurement after go-live

• Present research results and UX concepts clearly

• Advocate for UX thinking across the organization as a go-to person for user experience topics

Requirements

• Completed degree (e.g., Interaction Design, Communication Design, Media Informatics, HCI) or equivalent qualification

• Minimum 3 years UX design experience, ideally e-commerce or B2B

• Strong Figma skills

• Experience with Contentsquare and/or Hotjar

• Practice in user interviews and usability testing

• Independent, structured, and responsible working style

• Excellent communication skills and ability to persuade stakeholders

• Portfolio showing the design process

• Very good German and good English proficiency

Benefits

• Significant design freedom with a direct reporting line to the e-commerce leadership

• Flexible working hours and mobile working options

• Attractive, performance-based compensation package

• Flat hierarchies and short decision paths

• Ongoing projects with a structured handover of previous research results and the design system

• Experienced development partners and an existing tool setup (Figma, Contentsquare, Hotjar)