Senior Manager, Software Engineering

Quick Facts

• Role: Senior Manager, Software Engineering (DigOps Software Engineering stream)
• Focus: Self-service marketing utilities, AI orchestration, and production reliability for marketing operations
• Key platforms: Marketo and Salesforce Marketing Cloud (SFMC); migration from legacy PHP to a new utility stack
• Location: Austin / Seattle (compensation range provided for each)

Description

Lead a software engineering team for Expedia for Business Digital Operations Supply Marketing, owning the technical vision, delivery, and team growth for the DigOps Utilities platform. You will build and run self-service marketing utilities (uploads, scheduling, tokens, localization/translation, and A/B testing), an AI orchestration engine that generates Marketo templates from Figma files, and the data-integration layer behind these tools. The role also drives migration from legacy PHP utilities and plans SFMC rebuilds so marketers retain a similar self-service experience.

Responsibilities

• Lead and grow an engineering team building self-service marketing utilities on the DigOps Utilities platform (Multi-Select and Expiring DRR, bulk/target list upload and scheduling, token upload/download, A/B testing, Babel Prime localization/translation, CSV/TSV handling for Marketo campaigns).
• Lead migration of legacy PHP utilities (hosted on CoE and MSLPS servers with per-brand copies) to the new DigOps Utilities stack, including cutover, Marketing Operations validation, and retirement of legacy code.
• Plan rebuild/replacement of Marketo-based utilities for SFMC to maintain the same marketer self-service workflow.
• Own the API and data-integration layer connecting utilities to Trino/Starburst, Salesforce (ACR, account, contact tables), and EGA, including schema management and Lake Formation permissioning across environments.
• Own the technical roadmap for front-end development across DigOps projects, including the utility UIs used daily by marketers and designers.
• Own the AI Orchestration engine (Figma-to-Marketo template generation) and GenAI-assisted Email QA.
• Partner with design and marketing stakeholders to move template build support toward designer self-service.
• Own platform/infrastructure health for DigOps tooling (Okta sign-in and access groups, Cloud Gate Proxy, deployment automation) and reduce tech debt, including reliable background processing (e.g., idempotent Celery tasks and batch failure reporting).
• Establish engineering best practices for API design, coding, testing, observability, and operational readiness.
• Run support and incident readiness with Marketing Operations; build monitoring and alerting (e.g., Datadog) so failures are detected and routed before marketers are impacted.
• Recruit, develop, and mentor engineers; create an inclusive, high-performing culture and clear career paths.
• Collaborate cross-functionally (Data Engineering, Innovation) and balance near-term commitments with longer-term platform modernization.

Requirements

• Bachelor’s or Master’s degree in Computer Science (or related field) or equivalent professional experience.
• 8+ years of software engineering experience.
• Demonstrated ability to deliver production platforms/services at scale.
• Strong distributed systems and RESTful API design experience on AWS.
• Front-end development experience with modern JavaScript/TypeScript frameworks.
• Python web services experience with asynchronous/batch processing (queues, workers, retries) and relational databases such as Postgres.
• Experience modernizing legacy applications (e.g., PHP) to a new stack with phased cutover and retirement.
• Hands-on marketing technology experience with Marketo and Salesforce Marketing Cloud (SFMC), including marketing data integrations and campaign data models.
• Proven team leadership through technical change and platform modernization.
• Strong cross-functional communication and stakeholder management.

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• IATAN membership

Total cash range: $184,500–$258,000 in Austin and Seattle, with potential increases up to $295,000 based on sustained performance.