Creative Strategist & Copywriter

Quick Facts

• Role: Creative Strategist & Copywriter

• Collaboration: Full-time (HPP or IČO)

• Location: Prague office

• Salary: 50,000–65,000 CZK/month (experience and collaboration scope)

Description

You’ll create advertising concepts and copy that turn product benefits and customer needs into campaigns that attract and convert. You’ll work across the e-shop, social media, and performance marketing, owning the path from the initial idea to final briefs for design and video production. You’ll collaborate with a media buyer and brand/design/video teams to test and improve what works.

Responsibilities

• Develop concepts and ad copy (static + video) from provided inspiration, product materials, and customer insights

• Write video scripts, advertising text, and multiple variants for testing

• Create designer briefs for static ads (core idea + final text)

• Produce video scripts: hook, storyline, CTA, spoken text, on-screen text, and shot-by-shot instructions

• Support social media and the e-shop with posts, product texts, and landing page copy

• Coordinate with the media buyer on priorities, results, and additional tests

• Align ideas with brand, designers, and video production for consistent execution

• Own the workflow from first concept to final creative deliverables for the design and video team

Requirements

• Excellent Czech writing skills (natural language, no empty phrases)

• Portfolio showing advertising copy and longer-form texts

• Ability to translate product benefits and customer motivation into campaign concepts

• Strong creative judgment and ability to explain why an idea should work

• Ability to adapt copy to brand tone, format, and audience

• Self-directed work: ask clarifying questions and deliver on agreed deadlines

• Open communication: defend good solutions, accept feedback, iterate with the team

• Understanding of sport/fitness audiences (performance, health, conditioning) or strong interest in their world

• Practical command of copywriting, creative strategy, scripting/brief writing, and social/Meta Ads

• AI tool usage for research and idea generation, with all outputs reviewed and improved by you

Benefits

• Flexible working hours focused on results, reliability, and good coordination

• Performance-based financial bonuses when brand and team results are strong

• Career growth in copywriting and creative strategy with increasing responsibility

• Multisport card and fitness in the office

• Refreshments at the workplace to stay energized through creative work and deadlines