Senior Account Executive, SAP Public Cloud & Retail

Quick Facts

• Role: Senior Account Executive focused on SAP Public Cloud and Retail

• Focus: New customer acquisition and expansion of SAP Public Cloud presence in retail/consumer industries

• Travel: ~50%–60% of working time

• Languages: German (C1) and English (B2/C1)

Description

You will drive new B2B customer growth in the retail and consumer environment and strengthen the company’s SAP Public Cloud footprint. The role owns end-to-end account responsibility, from first contact and solution development through commercial negotiation and legal/contract closure, while building a qualified pipeline and reliable forecast in CRM. You will position SAP S/4HANA Cloud Public Edition for Retail/Fashion/Vertical Business together with SAP Industry Cloud services for omnichannel (OMSA, OMF, OSTA, OPPS, Retail Intelligence).

Responsibilities

• Win new customers in retail and consumer contexts and expand SAP Public Cloud presence

• Manage a defined target customer list end-to-end, including account strategy and prioritization

• Lead the full sales process: first contact, solution development, commercial negotiations, and legal/contract closure

• Position SAP S/4HANA Cloud Public Edition for Retail, Fashion, and Vertical Business together with SAP Industry Cloud services for omnichannel: OMSA, OMF, OSTA, OPPS, Retail Intelligence

• Translate retail requirements into a Public Cloud offering using fit-to-standard (not custom code), clean core, predictable subscription costs, and early value within months

• Build durable relationships with business and IT decision-makers (e.g., CIO/COO/CFO, Head of Omnichannel, E-Commerce, Merchandising)

• Develop sales storylines and coordinate proposals, presentations, and contracts with Revenue Operations for management-level decision-makers

• Maintain qualified pipeline and reliable forecasting in the CRM

• Represent the organization at relevant industry events (EuroShop, EuroCIS, NRF) to strengthen market positioning and grow your network

Requirements

• Minimum 5 years of hands-on B2B sales experience selling complex IT services or enterprise software, with measurable success in new customer acquisition

• Experience with the SAP ecosystem (S/4HANA, SAP Public Cloud, SAP Commerce Cloud, SAP Industry Cloud) and understanding of co-selling with SAP

• Solid retail/consumer industry expertise (e.g., omnichannel execution, pricing, sales promotion, POS/cash data flows, merchandising)

• Technical understanding of cloud transformation, system integration, fit-to-standard vs custom development, and the impact of public-cloud ERPs

• Strong negotiation skills for complex contracts across stakeholders, including procurement and legal

• Structured sales discipline: independent pipeline building, qualification method such as MEDDIC, and dependable revenue forecasts

• Strong communication and presentation skills across all organizational levels up to board level

• Self-motivated, proactive working style with ability to work independently and set clear priorities

• Willingness to travel ~50%–60% of the time

• Excellent German (C1) and English (B2/C1)

Benefits

• Flexible work models with hybrid work (office and home office)

• Structured onboarding and mentoring

• Individual continuing education opportunities

• Annual internal Summit with the international team

• Social events

• Lunch benefits such as meal allowances or partner restaurant discounts

• Support for eco-friendly transportation costs