Product Manager

Quick Facts

Product Manager responsible for new product development and marketing/sales strategies and execution.

Hybrid work schedule: onsite 3 days per week in Conroe, TX. Up to 25% domestic travel; some international travel may be required.

Description

Creates global marketing strategies and tactics for a designated product line aligned with business unit strategies and objectives to achieve revenue, margin, and market share goals. Leads strategic planning, product positioning, and cross-functional execution of action plans and new product launches, including forecasting, financial planning, value proposition creation, competitive analysis, market pricing, and product life cycle planning. Uses market trends and customer/market analytics to develop strategies and roadmaps, and delivers product to market through marketing communications, promotions, and training.

Responsibilities

• Create global marketing strategies and tactics for designated product line to support revenue, margin, and market share goals.
• Collaborate with sales and marketing leadership on action plans and new product launches; include forecasting and business case development.
• Develop value proposition, perform competitive analysis, assess market trends, and establish market pricing.
• Plan product lifecycle and create product training and sales support materials.
• Develop a detailed strategic roadmap aligned with the strategic plan.
• Create and assess the marketing plan for strength and sustainability of strategic choices.
• Use analysis techniques covering market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product/positioning, and Voice of the Customer.
• Collect data and evidence to strengthen value propositions.
• Gather insights across markets to determine similarities and develop archetypes.
• Support and communicate cross-functionally with customers, R&D, sales, quality, regulatory, finance, operations, and more.
• Lead creation and development of product positioning and sustaining positioning for products/brands.
• Recommend tactical initiatives that leverage customer segments and needs to establish competitive advantage.
• Prioritize new product and lifecycle enhancements/management across products and markets.
• Deliver product to market through strategic marketing, communications, promotions, and training.
• Drive strong two-way relationships with sales management for aligned marketing and sales planning and strategies.
• Collaborate with marketing communications for collateral and promotional materials.
• Collaborate with training specialists to develop and deliver sales training and customer presentations.

Requirements

• Bachelor’s degree required.
• 5 years of experience in Product Management / Marketing required.
• Excellent verbal, written, and interpersonal skills.
• Demonstrated effective strategy implementation, planning, organizational, and project management skills.
• Fluent in Microsoft Office applications.
• Ability to manage multiple tasks in a deadline driven environment.
• Ability to apply business acumen including financial, market and industry trends, and market analytics.
• Demonstrated initiative.

Benefits

• Market competitive pay.
• Extensive Paid Time Off (PTO) and 9 added holidays.
• Excellent healthcare, dental, and vision benefits.
• Long/Short Term Disability coverage.
• 401(k) with company match.
• Maternity & Paternity leave.
• Additional add-on benefits/discounts (e.g., Pet Insurance).
• Tuition reimbursement and continued education programs.
• Advancement opportunities in a stable long-term career.