Growth Engineer

At Upside, we’re an AI-centric consulting and engineering company. We build high-complexity digital products for organisations navigating genuine transformation in healthcare, research, education, and adjacent institutional sectors—environments with distributed decision-making, long buying cycles, and problems that do not yet have a category name. We enter before budgets exist, before tools are selected, and often before the internal language for the problem has formed.

We have ambitious growth goals, and this role is one of the structural moves that makes that growth possible.

Why This Role Exists

Growth so far has mostly come through warm networks and founder relationships. That model has limits. We’re building a systematic commercial engine: a directed inbound system that puts our thinking in front of the right people at the right moment, generates warm conversations, and creates the conditions for the CGO to close.

As a Growth Engineer, you will build and run it. This is a hybrid role: part systems-builder, part editorial mind. You build the commercial engine and supply the judgment that makes its output land with a CIO. Both halves are the job; neither is a side function.

You’ll work closely with the CGO, who owns positioning and senior relationships. You own the system and the execution. This is a builder role, not a support function.

What You’ll Own

We’re describing outcomes here, not a task list. How you reach them is yours to design.

A warm, qualified pipeline

• Create a reliable flow of ready-to-engage conversations, handed to the CGO at the right moment.
• Map the ICP across target verticals.
• Identify named organisations and decision-makers.
• Run directed, content-led outreach that opens conversations rather than chases closes.
• Know exactly when, and how cleanly, to hand off opportunities.

Upside’s voice in its markets

• Build the thinking that makes Upside known and credible to institutional buyers, and strengthen its public identity in the verticals that matter most to growth.
• Produce high-gravity content assets, case studies told as decision narratives, POV pieces on AI in institutional environments, and field notes from client work.
• Manage the company LinkedIn presence, ghostwrite for the CGO and CTO, develop the commercial layer of the website, and build a presence in buyer communities such as associations, events, publications, and innovation networks.

The commercial engine itself

• Build AI-powered infrastructure that lets one person produce like a team.
• Create automated monitoring for ICP trigger events, leadership changes, AI mandates, funding, and regulatory shifts.
• Build enrichment workflows that turn a named-organisation list into researched, person-specific outreach at scale.
• Instrument a content-to-pipeline loop so every asset is tracked to the conversations it opens.

Requirements

• Commercial instinct: understand the difference between broadcasting and directing, and default to directing. Measure success in conversation quality and pipeline warmth, not activity volume.
• Editorial judgment, AI-native: use AI as a writing multiplier, not a crutch. Supply the judgment and editorial taste to distinguish sharp work from merely fluent work, and direct AI toward institutional-grade output.
• Systems thinking: understand how awareness becomes interest, conversation, and pipeline, and build accordingly.
• AI-native toolkit: be fluent with tools such as Claude, Clay, Attio, LinkedIn Sales Navigator, n8n, and modern AI research and content tools.
• Autonomy: be comfortable in ambiguity, mapping unfamiliar ecosystems and building without a playbook. Decide what to build first, build it, and report on outcomes rather than activity.
• Cross-cultural fluency: operate comfortably across markets and cultural contexts and adapt the approach to each. Experience living or working across countries is an advantage.
• Sector familiarity: exposure to institutional buyers, healthcare, research, education, or the public sector is an advantage.
• English: fluent (C1+) writing and speaking.

What We Offer

• Real ownership and mandate: own the pipeline-generation system end to end—strategy, execution, and infrastructure—through a consequential phase of growth.
• Direct collaboration with leadership: work closely with the CGO from day one through weekly pipeline reviews, genuine collaboration, and a clear handoff model.
• Market impact: the thinking you publish and the conversations you open will shape how Upside is perceived in priority growth verticals.
• Flexible location: remote-first, with European time zones preferred. Focus is on outcomes rather than optics.
• Transparent progression: defined expectations and clear criteria, so you know what growth looks like from the start.