Senior Manager, Partner Acquisition

Xometry is looking for a Senior Manager, Partner Acquisition responsible for the full strategy and execution of manufacturing partner recruitment marketing. The role focuses on designing multi-channel acquisition campaigns, building a scalable demand engine, and owning acquisition performance metrics.

How You'll Contribute

Acquisition Strategy

• Design, develop, and drive partner acquisition campaigns end-to-end across paid, organic, outbound, and event channels
• Define the channel mix and direct internal Paid Media, Content, and Marketing Operations teams to execute campaigns
• Define tailored acquisition programs for specific partner segments
• Identify and develop new acquisition channels including co-marketing programs, review platforms, and industry events

Funnel Performance & Lead Quality

• Own the partner acquisition funnel from impression to qualified application
• Define qualified partner criteria and align marketing output to business targets
• Drive creative strategy and messaging for campaigns and web experiences
• Own reporting for applications, qualified partners, CPA, and channel performance

Nurture & Reengagement Programs

• Build multi-touch nurture programs to drive application completion and activation
• Develop re-engagement campaigns targeting lapsed or churned partners
• Use intent data and behavioral signals to personalize outreach

Partner Intelligence & Insights

• Maintain quantitative and qualitative understanding of the partner base
• Serve as the internal expert for supply-side marketing initiatives
• Identify acquisition opportunities across geographies and partner profiles
• Translate partner data into actionable targeting and creative strategy briefs

Partner Positioning & Content Strategy

• Develop value proposition messaging for partner segments
• Guide creation of case studies, ROI content, testimonials, and capability showcases
• Provide strategic creative direction for paid media campaigns
• Drive SEO-informed content strategy targeting manufacturer search behavior

What You'll Bring

• 8+ years of B2B demand generation or partner/channel acquisition marketing experience
• Experience building and running multi-channel acquisition strategies
• Strong command of funnel metrics including CPL, CPA, and conversion rates
• Track record of aligning marketing output to GTM targets
• Cross-functional collaboration skills across Paid Media, Content, Marketing Operations, and PR/Comms
• Fluency with AI tools such as Claude, Gemini, and ChatGPT
• Strong communication and stakeholder presentation skills

Preferred

• Experience marketing to manufacturers, skilled trades, or supply-chain audiences
• Familiarity with two-sided marketplace models
• Experience with intent data or ABM platforms such as 6Sense or Demandbase
• Ability to operate in a high-growth environment

Benefits

• Base salary range of $150,000-$170,000 annually plus annual bonus
• 401(k) match
• Medical, dental, and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, holidays, maternity and bonding leave
• Employee assistance and wellbeing resources

Xometry is an equal opportunity employer. For US-based roles, participation in E-Verify is required after offer acceptance.