Senior Stylist (Lifestyle)

Quick Facts

• Role: Senior Stylist (Lifestyle)

• Focus: Styling strategy, creative direction translation, casting, wardrobe/sample logistics, and brand-consistent execution

Description

In this Senior Stylist role, you will define and drive styling strategy across the BU Lifestyle Creative Direction Team, turning creative vision into consumer-relevant collections, head-to-toe looks, and brand experiences. You connect creative intent with commercial relevance and support consistent brand expression across consumer touchpoints, from sell-in to sell-out.

Responsibilities

• Drive the styling vision across Lifestyle categories to ensure a strong, consistent adidas brand expression

• Translate global and category-specific direction, product stories, and cultural trends into style frameworks and executions

• Create, manage, and execute styling solutions for collections, campaigns, launches, and key brand moments

• Partner with creative, design, marketing, and product teams to move concepts from idea to execution

• Lead casting strategy development and execution (agency partnerships, model booking, street casting)

• Observe and interpret fashion, cultural, consumer, and market trends, including subcultures, music, and pop culture

• Ensure timely execution of styling, sample, and casting requests by taking ownership, allocating resources, and delivering ready-to-use styling assets and direction

• Lead wardrobe and sample logistics across studios, archives, showrooms, external partners, and shoot locations to keep samples delivered, tracked, used, and returned efficiently and on time

• Direct and manage external styling resources, including agencies, freelancers, models, and creative partners; identify new talent and resources

• Review, provide feedback on, and approve creative executions throughout production to ensure brand consistency

• Maximize creative and operational results within budgets and timelines

• Identify opportunities for improvement and innovation in styling processes, tools, and ways of working

• Mentor and guide junior stylists and designers to foster a collaborative, high-performing, inspiring environment

Requirements

• University degree in design, creative studies, or similar education

• 5–8 years experience in sporting goods or fashion, or in design

• Extensive experience in creative styling and casting, wardrobe management, and styling execution across multiple projects and stakeholders

• Expert proficiency with design apps and advanced Microsoft Office skills

• Understanding of basic photography, studio settings, and image creation processes

• Exceptional aesthetic judgment and strong understanding of style, composition, proportion, color, and visual storytelling

• Strong visual and verbal communication skills to create concepts, visuals, and impactful creative direction

• Strong interpersonal and communication skills to build and maintain stakeholder relationships

• Proven experience across the entire design process (scope, planning, preparation, design steps, and production)

• Ability to think strategically and translate ideas into actionable plans

• Strong affinity for current and future consumer trends across sports, design, and culture

• Fluent English

• Ability to travel; driver’s license required

• Personnel management experience preferred

Benefits

• Inclusion and accessibility: reasonable accommodations provided throughout the recruitment process