Senior Traffic Manager

Quick Facts

Role: Senior Traffic Manager

• Focus: Paid player acquisition strategy and performance marketing across multiple platforms
• Work model: Remote working model
• Location: Based in Portugal

Description

Own and improve player acquisition through paid digital acquisition. Plan, launch, manage, and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok, collaborating with Creative, Product, and Tech teams to maximize acquisition efficiency and ROI while ensuring advertising compliance.

Responsibilities

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta, Google Ads, and TikTok
• Manage media budgets and allocate investment to best-performing audiences (lookalike, retargeting, sports-interest segments)
• Design, test, and optimize compliant pre-landers to improve traffic qualification and conversion rates
• Ensure advertising accounts remain eligible and compliant with gambling certifications and platform advertising policies
• Set up, maintain, and troubleshoot tracking across the full acquisition funnel using Meta Pixel, Google Tag Manager, and GA4
• Manage attribution and performance tracking using tools such as Voluum and Keitaro
• Monitor and analyze key performance metrics: CPC, CTR, conversion rate, CPA, FTD cost, ROAS
• Collaborate with creative teams to develop and test high-converting advertising assets (UGC and testimonial-based content)
• Continuously test new marketing angles, audiences, creatives, and campaign formats for growth opportunities
• Manage paid acquisition as a P&L, balancing investment and budgets based on performance and business objectives
• Work with Product and Tech teams to improve registration, sign-up, and deposit processes throughout the funnel

Requirements

• 5+ years of professional experience in paid digital acquisition (preferably iGaming or sports betting)
• Hands-on expertise with Meta Ads and Google Ads
• Experience with TikTok Ads and other paid media platforms
• Strong understanding of performance marketing, user acquisition, and conversion optimization
• Ability to independently set up, manage, and troubleshoot tracking stacks (Google Tag Manager, GA4, Meta Pixel)
• Experience with attribution and campaign tracking tools such as Voluum and/or Keitaro
• Advanced Excel or Google Sheets skills; experience with Looker Studio
• Understanding of key acquisition metrics: CPC, CTR, CPA, FTD cost, conversion rate, ROAS
• Experience managing significant media budgets and making P&L-driven acquisition decisions
• Strong communication and collaboration skills with Creative, Product, and Tech teams
• Fluency in English
• Candidates must be based in Portugal (remote working model)

Benefits

• Collaborative and dynamic project environment
• Opportunity to grow professionally and personally
• Inclusive, diversity-focused workplace
• Remote working model