Digital Market Activation Manager

Quick Facts

Role: Digital Market Activation Manager

Description

The Market Activation team helps stakeholders adopt digital change at scale and at speed. As a Digital Market Activation Manager, you ensure business readiness for digital feature releases through change impact assessment, communications, training, migration and implementation, supported by governance and partnership with risk and in-country regulatory teams. The role also supports go-to-market planning, post-implementation support, and benefits tracking through to handover.

Role Responsibilities

• Partner with Global Digital Product Owners, Value Streams, regional IT, and local Digital teams to embed digital change
• Manage business readiness for releases, including impact assessment, communications, training, migration, and implementation
• Provide digital change consultancy from initial engagement through ongoing feature enablement for assigned markets
• Ensure governance is in place and coordinate with risk stewards and in-country regulatory teams
• Oversee go-to-market planning and support delivery with minimal disruption and clear progress visibility
• Coordinate local training delivery for markets, including contact centre and network teams
• Manage staff and customer pilot activities to support successful rollout of new digital features
• Track and report feature performance in market to support benefits realization and effective handover

Requirements

• Experience working directly with individual markets or a region to support business readiness for digital change
• Negotiation and relationship management skills across stakeholders with conflicting priorities
• Analytical, planning, and governance capability to manage risks and issues and keep deliveries on track
• Subject matter expertise in digital channels (technical, marketplace, and customer considerations)
• Subject matter expertise in communications, operational impact assessment, training, migration, and implementation planning
• Strong written and verbal communication skills for complex/technical topics
• Pragmatic data-driven decision-making with understanding of implications and trade-offs
• Knowledge of project methodologies/frameworks and experience managing multiple releases across a portfolio

Benefits

• Additional bonuses for recognition awards
• Multisport card
• Private medical care
• Life insurance
• One-time home office set-up reimbursement (up to 800 PLN)
• Cafeteria platform
• Employee assistance program
• Additional contributions to PPK scheme
• Corporate parties and events
• CSR initiatives
• Nursery discounts
• Financial support for training and education
• Social fund
• Flexible working hours
• Free parking