RTB Specialist

Quick Facts

• Role: RTB Specialist

• Focus: Manage and optimize RTB programmatic demand and yield strategy

Description

Drive and optimize programmatic demand and yield strategy across web, apps, and streaming inventory. You’ll be an operational and analytical expert within the company’s RTB stack, collaborating closely with SSP/DSP partners, engineering, and sales to maximize fill rate, CPM, and total revenue.

Responsibilities

• Manage relationships and technical setup with SSP and DSP partners (e.g., Google AdX, Magnite, PubMatic, Xandr, TripleLift, Index Exchange)

• Configure and optimize header bidding settings, floor prices, deal IDs (PMP, PG deals), and bidder timeouts

• Monitor and analyze RTB auction performance: bid density, win rate, CPM, fill rate, and latency

• Run A/B tests on floor pricing, bidder participation, and yield strategies across web, apps, and streaming inventory

• Work with ad ops/engineering to resolve discrepancies, tag issues, and integration errors

• Create and maintain yield reporting dashboards to track revenue performance by partner, format, and platform

• Track trends in programmatic advertising

• Support the transition and optimization of programmatic strategy for CTV/streaming inventory (SSAI, ad pods, frequency capping)

Requirements

• 2+ years of experience in programmatic advertising, RTB, yield management, or ad operations (ideally with a publisher, streaming platform, SSP, or DSP)

• Strong knowledge of the OpenRTB protocol, header bidding, and auction dynamics

• Practical experience with ad servers (SAS 360 Match, GAM) and SSP platforms

• Analytical mindset; comfortable with Excel/Sheets and SQL or BI tools (Looker, Tableau) for insights from large datasets

• Excellent communication skills for managing external partner relationships (SSP, DSP, agencies)

• Comfortable working in a fast-paced, data-driven environment as industry standards change (privacy/identity regulations)

Benefits

• Motivating compensation and standard employment contract

• Opportunity to help develop additional strategic products

• Access to advanced advertising technologies and hands-on prototyping for the Czech market

• AI budget and quality tools

• Flexible working model and modern office space in Vinohradská

• Learning and education support

• Access to role-relevant data and tools

• Benefits: 25 days of vacation, meal vouchers, Multisport card/cafeteria, pension and health insurance (PP and ŽP), 1 day per week work-from-home, employee subscription to Prima+