Vice President of Growth - Personal Caregiving

About

AbriCare was founded with the mission to put caregivers first. The best care for clients starts with supporting the people who deliver it. The organization operates in the fast-growing Personal Care Services (PCS) sector, addressing a $75B+ U.S. market growing 8–10% annually.

Position Summary

The Vice President, Growth is a strategic and execution-oriented sales leader responsible for developing and executing a comprehensive growth strategy that drives census growth, referral volume, and market expansion across the Personal Care Services platform. Reporting to the Chief Operating Officer, this role leads both field-based and inside sales efforts, with a focus on Medicaid-funded PCS populations. The position also builds the commercial infrastructure required to support multi-region expansion.

Key Responsibilities

Market Growth Strategy & Execution

• Develop and lead growth strategy across Missouri, Ohio, and future expansion markets
• Build and manage referral pipelines across AAAs, Medicaid waiver programs, housing communities, discharge planners, and community organizations
• Navigate state-specific Medicaid and waiver requirements to ensure effective client qualification and conversion
• Identify new business opportunities, referral sources, and expansion geographies
• Conduct market analysis and competitive intelligence
• Partner with executive leadership on sequencing new market launches

Inside Sales & Business Development Leadership

• Engage directly in high-impact referral relationships in early markets
• Convert leads into repeatable growth channels
• Build relationships with Medicaid building managers, housing administrators, and community leaders
• Establish structured outreach cadences, CRM tracking, and conversion metrics

New Market Launch Partnership

• Develop go-to-market plans aligned with operational readiness
• Coordinate referral generation with hiring and caregiver capacity planning
• Serve as commercial lead in new states and build scalable growth playbooks
• Maintain alignment between sales and operations leadership

Performance Management & Metrics

• Set and monitor KPIs including referral volume, conversion rates, census growth, revenue growth, and market penetration
• Adjust strategy based on performance data and feedback
• Develop forecasting models for hiring and expansion planning
• Present pipeline updates and growth forecasts to senior leadership

Cross-Functional Collaboration & External Representation

• Collaborate with operations to align growth initiatives
• Build relationships with referral partners, payer representatives, and community stakeholders
• Ensure compliance with industry regulations and ethical standards
• Align growth activities with high standards of care delivery

Qualifications

Education

• Bachelor’s degree in Business, Healthcare Administration, or related field required
• Advanced degree preferred

Experience

• 10–15+ years of leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS
• Direct experience leading sales, census growth, or business development in PCS
• Proven track record managing and scaling sales teams
• Experience in Missouri and/or Ohio with knowledge of Medicaid waiver programs and AAA processes
• Experience driving organic growth in multi-site environments
• Experience building or scaling inside sales or regional growth teams preferred

Working Conditions

• Work from home requires high-speed internet connectivity
• Standard office environment physical demands

Compensation & Benefits

• Competitive base salary with performance-based bonus opportunity and company equity
• Health, dental, vision insurance
• 401(k)
• Generous PTO and paid holidays