June 18, 2026
Vice President of Growth - Personal Caregiving
Senior • On-site
Kansas City, MO
About
AbriCare was founded with the mission to put caregivers first. The best care for clients starts with supporting the people who deliver it. The organization operates in the fast-growing Personal Care Services (PCS) sector, addressing a $75B+ U.S. market growing 8–10% annually.
Position Summary
The Vice President, Growth is a strategic and execution-oriented sales leader responsible for developing and executing a comprehensive growth strategy that drives census growth, referral volume, and market expansion across the Personal Care Services platform. Reporting to the Chief Operating Officer, this role leads both field-based and inside sales efforts, with a focus on Medicaid-funded PCS populations. The position also builds the commercial infrastructure required to support multi-region expansion.
Key Responsibilities
Market Growth Strategy & Execution
- Develop and lead growth strategy across Missouri, Ohio, and future expansion markets
- Build and manage referral pipelines across AAAs, Medicaid waiver programs, housing communities, discharge planners, and community organizations
- Navigate state-specific Medicaid and waiver requirements to ensure effective client qualification and conversion
- Identify new business opportunities, referral sources, and expansion geographies
- Conduct market analysis and competitive intelligence
- Partner with executive leadership on sequencing new market launches
Inside Sales & Business Development Leadership
- Engage directly in high-impact referral relationships in early markets
- Convert leads into repeatable growth channels
- Build relationships with Medicaid building managers, housing administrators, and community leaders
- Establish structured outreach cadences, CRM tracking, and conversion metrics
New Market Launch Partnership
- Develop go-to-market plans aligned with operational readiness
- Coordinate referral generation with hiring and caregiver capacity planning
- Serve as commercial lead in new states and build scalable growth playbooks
- Maintain alignment between sales and operations leadership
Performance Management & Metrics
- Set and monitor KPIs including referral volume, conversion rates, census growth, revenue growth, and market penetration
- Adjust strategy based on performance data and feedback
- Develop forecasting models for hiring and expansion planning
- Present pipeline updates and growth forecasts to senior leadership
Cross-Functional Collaboration & External Representation
- Collaborate with operations to align growth initiatives
- Build relationships with referral partners, payer representatives, and community stakeholders
- Ensure compliance with industry regulations and ethical standards
- Align growth activities with high standards of care delivery
Qualifications
Education
- Bachelor’s degree in Business, Healthcare Administration, or related field required
- Advanced degree preferred
Experience
- 10–15+ years of leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS
- Direct experience leading sales, census growth, or business development in PCS
- Proven track record managing and scaling sales teams
- Experience in Missouri and/or Ohio with knowledge of Medicaid waiver programs and AAA processes
- Experience driving organic growth in multi-site environments
- Experience building or scaling inside sales or regional growth teams preferred
Working Conditions
- Work from home requires high-speed internet connectivity
- Standard office environment physical demands
Compensation & Benefits
- Competitive base salary with performance-based bonus opportunity and company equity
- Health, dental, vision insurance
- 401(k)
- Generous PTO and paid holidays
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Key Responsibilities - Develop and grow a defined territory through proactive, in-person relationship building - Establish and maintain referral partnerships with physicians, hospitals, SNFs, ALFs, and community providers - Generate new business through consistent outreach, cold calling, and networking - Drive admissions growth by meeting or exceeding defined referral and performance targets - Serve as the primary point of contact for referral partners, ensuring strong communication and follow-through - Collaborate with clinical and operational teams to support patient transitions and service delivery - Maintain daily activity and pipeline tracking within CRM systems - Represent the organization in the community through events, education, and professional engagement Required Qualifications - Direct healthcare-related sales experience with responsibility for generating referrals and admissions - Proven track record of meeting or exceeding sales or growth targets - Experience managing a territory through in-person, field-based selling - Demonstrated ability to build and sustain referral relationships across healthcare providers - High level of self-motivation and accountability in a goal-driven environment - Strong organizational skills with the ability to manage daily field activity, follow-up, and reporting - Excellent communication and relationship-building skills Preferred Qualifications - Direct home health or hospice sales experience - Existing relationships within the local healthcare market - Experience working with physicians, hospital discharge planners, or post-acute referral sources - Familiarity with CRM tools and tracking sales activity Work Environment & Expectations - Field-based role requiring daily in-person visits within the assigned territory - High-activity expectations, including regular outreach, drop-ins, and networking - Performance-driven environment with clear expectations tied to referral and admissions growth - Requires strong time management and autonomy to balance prospecting, relationship management, and internal coordination Benefits Health & Wellness - Medical, Dental, and Vision coverage - Pharmacy benefits - Virtual care and mental health support - Flexible Spending Accounts (FSA) and Health Savings Account (HSA) - Supplemental health and life insurance Financial & Protection - 401(k) with company match - Employee referral program - Prepaid legal services - Identity theft protection Work-Life Balance & Perks - Generous paid time off - Pet insurance - Tuition and continuing education reimbursement All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. 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Tulsa, OK
🏢 Summary: Field-based Home Health Sales Account Manager role focused on driving referral growth and admissions within an assigned territory through in-person relationship building with healthcare providers. The position emphasizes new business development, territory ownership, CRM tracking, and meeting performance targets in a goal-driven environment. Offers competitive compensation, comprehensive benefits, and career development opportunities. 🗂️ Requirements: Direct healthcare-related sales experience generating referrals and admissions, Proven record of meeting or exceeding sales or growth targets, Experience managing a territory through in-person, field-based selling, Ability to build and maintain referral relationships with healthcare providers, Strong organizational skills for managing daily field activity and reporting, Proficiency in CRM systems for activity and pipeline tracking, Excellent communication and relationship-building skills 📃 Skills: CRM, Sales, Prospecting, Cold-calling, Networking, Territory-management, Pipeline-management, Reporting 🏢 Description: Join VitalCaring – Where Your Passion Changes Lives! Who We Are Founded in 2021, VitalCaring has grown into a leading provider of home health and hospice services, with over 100 locations across the country. We are committed to fostering a culture of support, growth, and excellence for our team that is the backbone of how we ensure we deliver exceptional patient care. What Sets Us Apart? Drive Innovation. Deliver Impact - Join a mission-driven team where your work directly contributes to advancing patient care. As a key player in a forward-thinking healthcare organization, you'll represent innovative solutions that truly make a difference for patients and families - today and into the future. Make a Meaningful Impact – Help patients and families navigate their healthcare journey with compassion and dignity. Thrive in a Supportive Team – Work with a team who genuinely care and invest in your success. Grow Your Career – Take advantage of advanced training, mentorship, and career development opportunities. Competitive Pay & Benefits – Be rewarded for your dedication and expertise with a compensation package that truly reflects your value. Our benefits are thoughtfully designed to support your well-being—offering the flexibility, security, and resources you need to thrive both at work and in life. We celebrate success at every level, with meaningful recognition for both individual contributions and team achievements. Home Health Sales Account Manager / Account Executive Field-Based | Territory Ownership | Referral-Driven Growth Description The Account Manager is responsible for driving referral growth and admissions within an assigned territory by building and maintaining strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare partners. This is a field-based, high-activity sales role focused on developing new business, expanding referral networks, and consistently meeting performance targets. Key Responsibilities - Develop and grow a defined territory through proactive, in-person relationship building - Establish and maintain referral partnerships with physicians, hospitals, SNFs, ALFs, and community providers - Generate new business through consistent outreach, cold calling, and networking - Drive admissions growth by meeting or exceeding defined referral and performance targets - Serve as the primary point of contact for referral partners, ensuring strong communication and follow-through - Collaborate with clinical and operational teams to support patient transitions and service delivery - Maintain daily activity and pipeline tracking within CRM systems - Represent the organization in the community through events, education, and professional engagement Required Qualifications - Direct healthcare-related sales experience with responsibility for generating referrals and admissions - Proven track record of meeting or exceeding sales or growth targets - Experience managing a territory through in-person, field-based selling - Demonstrated ability to build and sustain referral relationships across healthcare providers - High level of self-motivation and accountability in a goal-driven environment - Strong organizational skills with the ability to manage daily field activity, follow-up, and reporting - Excellent communication and relationship-building skills Preferred Qualifications - Direct home health or hospice sales experience - Existing relationships within the local healthcare market - Experience working with physicians, hospital discharge planners, or post-acute referral sources - Familiarity with CRM tools and tracking sales activity Work Environment & Expectations - Field-based role requiring daily in-person visits within the assigned territory - High-activity expectations, including regular outreach, drop-ins, and networking - Performance-driven environment with clear expectations tied to referral and admissions growth - Requires strong time management and autonomy to balance prospecting, relationship management, and internal coordination Benefits Health & Wellness - Medical, Dental, and Vision coverage - Pharmacy benefits - Virtual care and mental health support - Flexible Spending Accounts (FSA) and Health Savings Account (HSA) - Supplemental health and life insurance Financial & Protection - 401(k) with company match - Employee referral program - Prepaid legal services - Identity theft protection Work-Life Balance & Perks - Generous paid time off - Pet insurance - Tuition and continuing education reimbursement All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Candidates are evaluated based on job-related qualifications, skills, and business needs.
Healthcare

VitalCaring Group
Account Manager - Home Health Sales
Mid
On-site
Derby, KS
🏢 Summary: Field-based Home Health Sales Account Manager role focused on driving referral growth and admissions within an assigned territory through relationship-building with healthcare providers. The position requires proactive territory development, in-person sales activity, and consistent achievement of performance targets. This role combines healthcare sales expertise with CRM tracking and cross-functional collaboration to support patient transitions. 🗂️ Requirements: Direct healthcare-related sales experience generating referrals and admissions, Proven track record of meeting or exceeding sales or growth targets, Experience managing a territory through in-person, field-based selling, Ability to build and sustain referral relationships with healthcare providers, High level of self-motivation and accountability, Strong organizational skills for managing field activity and reporting, Excellent communication and relationship-building skills 📃 Skills: CRM, Sales, Prospecting, Cold-calling, Territory-management, Pipeline-management, Healthcare-sales, Referral-management 🏢 Description: Join VitalCaring – Where Your Passion Changes Lives! Who We Are Founded in 2021, VitalCaring has grown into a leading provider of home health and hospice services, with over 100 locations across the country. We are committed to fostering a culture of support, growth, and excellence for our team that is the backbone of how we ensure we deliver exceptional patient care. What Sets Us Apart? Drive Innovation. Deliver Impact - Join a mission-driven team where your work directly contributes to advancing patient care. As a key player in a forward-thinking healthcare organization, you'll represent innovative solutions that truly make a difference for patients and families - today and into the future. Make a Meaningful Impact – Help patients and families navigate their healthcare journey with compassion and dignity. Thrive in a Supportive Team – Work with a team who genuinely care and invest in your success. Grow Your Career – Take advantage of advanced training, mentorship, and career development opportunities. Competitive Pay & Benefits – Be rewarded for your dedication and expertise with a compensation package that truly reflects your value. Our benefits are thoughtfully designed to support your well-being—offering the flexibility, security, and resources you need to thrive both at work and in life. We celebrate success at every level, with meaningful recognition for both individual contributions and team achievements. Home Health Sales Account Manager / Account Executive Field-Based | Territory Ownership | Referral-Driven Growth Description The Account Manager is responsible for driving referral growth and admissions within an assigned territory by building and maintaining strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare partners. This is a field-based, high-activity sales role focused on developing new business, expanding referral networks, and consistently meeting performance targets. Key Responsibilities - Develop and grow a defined territory through proactive, in-person relationship building - Establish and maintain referral partnerships with physicians, hospitals, SNFs, ALFs, and community providers - Generate new business through consistent outreach, cold calling, and networking - Drive admissions growth by meeting or exceeding defined referral and performance targets - Serve as the primary point of contact for referral partners, ensuring strong communication and follow-through - Collaborate with clinical and operational teams to support patient transitions and service delivery - Maintain daily activity and pipeline tracking within CRM systems - Represent the organization in the community through events, education, and professional engagement Required Qualifications - Direct healthcare-related sales experience with responsibility for generating referrals and admissions - Proven track record of meeting or exceeding sales or growth targets - Experience managing a territory through in-person, field-based selling - Demonstrated ability to build and sustain referral relationships across healthcare providers - High level of self-motivation and accountability in a goal-driven environment - Strong organizational skills with the ability to manage daily field activity, follow-up, and reporting - Excellent communication and relationship-building skills Preferred Qualifications - Direct home health or hospice sales experience - Existing relationships within the local healthcare market - Experience working with physicians, hospital discharge planners, or post-acute referral sources - Familiarity with CRM tools and tracking sales activity Work Environment & Expectations - Field-based role requiring daily in-person visits within the assigned territory - High-activity expectations, including regular outreach, drop-ins, and networking - Performance-driven environment with clear expectations tied to referral and admissions growth - Requires strong time management and autonomy to balance prospecting, relationship management, and internal coordination Benefits Health & Wellness - Medical, Dental, and Vision coverage - Pharmacy benefits - Virtual care and mental health support - Flexible Spending Accounts (FSA) and Health Savings Account (HSA) - Supplemental health and life insurance Financial & Protection - 401(k) with company match - Employee referral program - Prepaid legal services - Identity theft protection Work-Life Balance & Perks - Generous paid time off - Pet insurance - Tuition and continuing education reimbursement All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Candidates are evaluated based on job-related qualifications, skills, and business needs.