Strategy Lead

Role: Strategy Lead
Location: Remote - Minneapolis, MN

The Opportunity

This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector.

The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to ensure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution.

You will lead the end-to-end strategy for email and CRM programs — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work, Pencil is where the work gets created and optimized, and Share of Model enables AI-driven discovery insights.

About the Role

The Strategy Lead is the strategic backbone of the studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans paid social, organic social, owned content, web, and performance marketing.

You will connect insight to execution, partnering with client strategy, CRM, creative, and analytics stakeholders to improve creative effectiveness and overall performance.

What You Will Be Doing

CRM & Email Strategy (approx. 60%)

• Lead end-to-end CRM and email marketing strategy across lead nurture, application, enrolment, and retention journeys
• Define and maintain audience segmentation frameworks and lifecycle contact architectures
• Own testing and optimization roadmap including A/B frameworks, cadence strategies, and personalization logic
• Translate performance data into strategic recommendations with analytics and CRM teams
• Advise on CRM platform utilization, automation opportunities, and data quality requirements

Cross-Channel Strategy & Optimization (approx. 40%)

• Provide strategic direction across paid social, organic social, owned content, web, and performance marketing
• Use Share of Model to optimize AI search visibility and analyze share of voice
• Develop testing frameworks to improve creative effectiveness across channels
• Translate audience and market insights into creative direction
• Monitor competitor positioning and category trends
• Contribute strategic performance narratives for senior stakeholders

Account-Wide Strategic Leadership

• Serve as the primary strategic voice across the studio
• Embed strategy into briefing, production, and review processes
• Develop optimization and creative testing frameworks using Pencil performance intelligence

What You Need to Be Great in This Role

• Senior-level strategy or integrated marketing experience across multiple channels
• Deep expertise in CRM and email marketing strategy within complex environments
• Experience with enterprise CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo
• Strong knowledge of paid social, organic social, owned content, and performance marketing
• Strong analytical capability including attribution modelling and A/B testing analysis
• Experience building measurement frameworks and dashboards with analytics teams
• Experience using AI tools for research, insight generation, and campaign planning
• Ability to leverage AI-driven creative performance data within production workflows
• Strategic command of OMG, Pencil, and Share of Model platforms
• Ability to establish AI-informed quality standards and testing frameworks

Compensation

Base salary range: $127,500.00 to $142,500.00. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications.