Digital Marketing Specialist (Junior / Regular)

Gliwice | Hybrid / On-site preferred

We’re looking for a Digital Marketing Specialist (Junior / Regular) who will help us build marketing that supports not only visibility, but also real business growth and lead generation.

🟪 Key Responsibilities:

• Managing and growing our social media presence across selected channels

• Planning, launching, and optimizing paid campaigns (Meta / Google / LinkedIn depending on business needs)

• Supporting lead generation activities that help feed our sales pipeline

• Creating and optimizing marketing content from both visibility and conversion perspective

• Collaborating with the team on campaign strategy, messaging, and content direction

• Monitoring website and campaign performance using analytics tools

• Analyzing results and proposing improvements based on data and performance metrics

• Supporting product and service promotion through digital marketing initiatives

• Using AI tools to support content creation, campaign planning, research, and optimization

• Working closely with the team to define KPIs and measure marketing effectiveness
  

🟪Requirements:

• At least initial hands-on experience in digital marketing (commercial, freelance, internship, side projects or own initiatives)

• Strong interest in performance marketing, paid advertising, social media, and lead generation

• Analytical mindset and willingness to work with data, results, and optimization

• Basic understanding of how paid campaigns, funnels, and digital marketing channels work

• Ability to combine creative thinking with business and performance goals

• Comfortable using digital tools and open to working with AI-powered marketing solutions

• Good English skills (spoken and written)

• Organized, proactive, and results-oriented approach
  

🟪Nice to Have:

• Experience with Meta Ads, Google Ads, LinkedIn Ads, or similar platforms

• Basic knowledge of SEO

• Familiarity with Google Analytics / GA4, Search Console, Meta Business Suite, LinkedIn analytics, or similar tools

• Understanding of lead generation funnels, conversion tracking, and campaign performance metrics

• Experience using AI tools for content, campaign support, research, or optimization

• Interest in B2B, SaaS, AI, or tech marketing
  

🟪What We Offer:

• Real impact on marketing activities and campaign direction

• Opportunity to work on marketing that directly supports sales and product growth

• Hands-on experience across social media, paid campaigns, lead generation, and AI tools

• Space to experiment, test ideas, and grow fast

• A supportive, professional environment focused on growth, ownership, and results

• Benefits: sport package, private health care, bonuses, English clas