Senior Mixed Methods UX Researcher, Ads Safety UX

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in an applied research setting (e.g., product or academic), or similar.
• Experience in Qualitative Research, Storytelling, Influencing, Collaboration, Project Management, Planning, User Research, Mixed Method Research, and Data Analysis.
• Experience applying a set of research methodologies (e.g., interviews, focus groups, field and lab studies, diary studies, and surveys).

Preferred qualifications:

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field.
  
• 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above).
  
• Experience working with Google Ads or equivalent platforms and with Security and Privacy, Safety, and Legal teams.
• Experience managing concurrent programs and projects with excellent organization skills.
• Ability to guide partner teams and junior team members in strategy, research, alignment, and analysis.
• Ability to gather large data sets, documenting complex processes and scenarios, and delivering clear insights.

About the job

At Google, we follow a simple but vital premise: "Focus on the user and all else will follow." User Experience Researchers (UXRs) make this possible.

Google User Experience (UX) is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers: we care deeply about the people who use our products. The UX team plays an integral part in gathering insights about the needs, attitudes, emotions, and behaviors of people who use our products to inspire and inform design. We collaborate closely with each other and with engineering and product management to create industry-leading products that deliver value for the people who use them, and for Google’s businesses.

As a User Experience Researcher (UXR), you’ll help your team of UXers, product managers, and engineers understand user needs. You’ll work with stakeholders across functions and levels and have impact at all stages of product development. You’ll play a critical role in creating useful, usable, and delightful products. You’ll explore user behaviors and motivations by conducting primary research such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis.

The UXR community at Google is unique and will help you do your best work. You’ll have the opportunity to work with and learn from UXRs across Google through regular meetups, mentor programs, and access to internal research tools.

We are the Ads Privacy and Safety UX team, dedicated to improving user trust. We protect consumers from harmful ads by strengthening enforcement, while helping advertisers navigate policies and correct errors, ensuring a safe and fair advertising ecosystem for all.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $151,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead and execute a comprehensive, mixed-methods research program from start to finish, covering everything from broad strategic topics to specific usability tests.
• Adopt a holistic, service-design approach to research, considering the entire user journey to create cohesive, safety-oriented solutions.
• Synthesize data from various sources to identify user needs and translate findings into compelling narratives and frameworks that drive product strategy.
• Partner with cross-functional teams including Product, Design, Engineering, and Legal to align on strategy and integrate user insights into the product development process.
• Advocate for user experience and research findings to a wide range of audiences, including executive leadership, through clear communication to influence product decisions.