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November 18, 2025

Senior UX Researcher, Ads Safety UX

Senior • On-site

$151,000 - $222,000/yr

New York, NY , +1


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in a research role, with a focus on qualitative research methodologies.
  • Experience collaborating with cross-functional teams of designers, product managers, and engineers.
  • Experience with planning, including developing research roadmaps and aligning them with product strategy.

Preferred qualifications:

  • Master's or PhD degree in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or a related field.
  • Experience working with Google Ads, social media platforms, or equivalent advertising platforms.
  • Experience working closely with, Security, Privacy, Safety or Legal teams.
  • Experience with project management, including managing concurrent programs and projects.
  • Experience with data analysis, and an ability to synthesize large data sets to provide clear and actionable insights.
  • Excellent facilitation skills with experience leading workshops and working sessions with cross-functional partners.

About the job

At Google, we follow a simple but vital premise: "Focus on the user and all else will follow." User Experience Researchers (UXRs) make this possible.

Google User Experience (UX) is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers: we care deeply about the people who use our products. The UX team plays an integral part in gathering insights about the needs, attitudes, emotions, and behaviors of people who use our products to inspire and inform design. We collaborate closely with each other and with engineering and product management to create industry-leading products that deliver value for the people who use them, and for Google’s businesses.

As a User Experience Researcher (UXR), you’ll help your team of UXers, product managers, and engineers understand user needs. You’ll work with stakeholders across functions and levels and have impact at all stages of product development. You’ll play a critical role in creating useful, usable, and delightful products. You’ll explore user behaviors and motivations by conducting primary research such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis.

The UXR community at Google is unique and will help you do your best work. You’ll have the opportunity to work with and learn from UXRs across Google through regular meetups, mentor programs, and access to internal research tools.

We are the Ads Privacy and Safety UX team, dedicated to improving user trust. We protect consumers from harmful ads by strengthening enforcement, while helping advertisers navigate policies and correct errors, ensuring a safe and fair advertising ecosystem for all.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers.

The US base salary range for this full-time position is $151,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Collaborate with cross-functional colleagues across Ads to identify knowledge gaps of user needs and perceptions for consumers and advertisers.
  • Drive and lead a research program to generate actionable user insights by developing research roadmaps, allocating resources, and maintaining alignment with long-term objectives.
  • Partner closely with Product Managers (PMs), Designers, Engineers, Legal, and other stakeholders to develop product strategy across the Ads portfolio to address current and future safety issues.
  • Conduct, scope and analyze research to understand user needs on everything from topics to tactical usability testing.
  • Create documentation and materials, including reports, engaging decks and papers, to present to executive audiences, facilitating discussions and driving decision making.