Global Product Lead, Measurement

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
  
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
  
• 2 years of experience developing business strategies or managing cross-functional initiatives.
  

Preferred qualifications:

• MBA or Master's degree in Science.
• Experience influencing executive leaders through judgment and data.
• Ability to drive impact in a changing environment.
• Excellent thinking and problem-solving skills, with the ability to lead operational initiatives.
• Excellent written and verbal communication skills in both practitioner and executive-level contexts.

About the job

Our mission in Product and Sales Activation (PSA) is to fuel Google Customer Solutions (GCS) advertiser growth by enabling our Small and Medium Business (SMB) customers to achieve the most with our products today and shaping our products for tomorrow.

As a Global Product Lead, you will use your media measurement knowledge and your ability to influence/build relationships to develop and activate Google-caliber Go-To-Market (GTM) and product strategies. You’ll partner with Product, Marketing, and Sales to turn our measurement products into complete advertising solutions that allow our customers to grow. You will activate measurement-driven sales motions through data, insights, and tools, specifically for supporting: Meridian activation in GCS, Marketing Mix Modeling (MMM), and Third Party (3P) Measurement.Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Inform global commercial strategy for Meridian and MMM (e.g., develop commercialization plan, define advertiser/agency segments, set sales activation goals, and build business cases) and support global sales teams through training, materials, and incentives.
• Partner with regional sales and GTM stakeholders to identify regional needs and develop insights to inform commercial/product strategies.
• Partner with Product Management to influence product roadmaps and ensure they reflect the measurement needs of GCS customers.
  
• Track business growth against Key Performance Indicators (KPIs), identify/execute on growth opportunities, provide feedback, and support executive reviews.
• Develop product expertise and an understanding of the engaged landscape.