Senior UX Mixed Methods Researcher, Google Ad Manager

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in an applied research setting (e.g., product or academic), or similar.
• Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies).

Preferred qualifications:

• 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above).
  
• 3 years of experience managing projects, and working in a large, matrixed organization.
  
• Experience in conducting research on advertising or enterprise/B2B products.
• Ability to design and execute high-quality quantitative studies in understanding user behavior and measure the user experience at scale.
• Ability to transform findings and data into clear, compelling narratives that resonate with executives and cross-functional partners.
• Proven track record of leveraging UX research to inform strategic decision-making, convey strategic concepts, facilitate understanding, and shape product strategy.

About the job

At Google, we follow a simple but vital premise: "Focus on the user and all else will follow." User Experience Researchers (UXRs) make this possible.

Google User Experience (UX) is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers: we care deeply about the people who use our products. The UX team plays an integral part in gathering insights about the needs, attitudes, emotions, and behaviors of people who use our products to inspire and inform design. We collaborate closely with each other and with engineering and product management to create industry-leading products that deliver value for the people who use them, and for Google’s businesses.

As a User Experience Researcher (UXR), you’ll help your team of UXers, product managers, and engineers understand user needs. You’ll work with stakeholders across functions and levels and have impact at all stages of product development. You’ll play a critical role in creating useful, usable, and delightful products. You’ll explore user behaviors and motivations by conducting primary research such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis.

The UXR community at Google is unique and will help you do your best work. You’ll have the opportunity to work with and learn from UXRs across Google through regular meetups, mentor programs, and access to internal research tools.

The Google Ad Manager UX team partners with Product and Engineering to address the needs of large enterprises within the intricate, evolving technical domain of ads business generation.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

• Lead and execute comprehensive research programs to generate deep, actionable user insights aligned with long-term strategic objectives.
  
• Design separately and conduct mixed-methods research (qualitative studies, quantitative surveys, behavioral analysis) to understand user needs, behaviors, and goals.
  
• Collaborate with cross-functional partners (Product Managers, Designers, Engineers, Legal) to integrate technical and business requirements into research, influencing product strategy for Google Ad Manager.
  
• Translate research findings into compelling narratives, design principles, and actionable frameworks, communicating insights effectively to audiences, including executive leadership.
  
• Advocate for user experience quality and innovation throughout the design and product development life-cycle.