Mixed-Methods UX Researcher

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in an applied research setting (e.g., product or academic), or similar.
• Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies).

Preferred qualifications:

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field.
• Experience in an advertising space, defining and executing a research strategy that has had a measurable impact on an enterprise product or business line that has global scale.
• Experience or coursework in a programming language commonly used for data manipulation and computational statistics (e.g., Python, R, or equivalent).
• Foundational knowledge of multivariate statistics and experimental design.
• Excellent stakeholder management skills, with the ability to influence product and design strategy through clear, research-driven storytelling.

About the job

At Google, we follow a simple but vital premise: "Focus on the user and all else will follow." User Experience Researchers (UXRs) make this possible.

Google User Experience (UX) is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers: we care deeply about the people who use our products. The UX team plays an integral part in gathering insights about the needs, attitudes, emotions, and behaviors of people who use our products to inspire and inform design. We collaborate closely with each other and with engineering and product management to create industry-leading products that deliver value for the people who use them, and for Google’s businesses.

As a User Experience Researcher (UXR), you’ll help your team of UXers, product managers, and engineers understand user needs. You’ll work with stakeholders across functions and levels and have impact at all stages of product development. You’ll play a critical role in creating useful, usable, and delightful products. You’ll explore user behaviors and motivations by conducting primary research such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis.

The UXR community at Google is unique and will help you do your best work. You’ll have the opportunity to work with and learn from UXRs across Google through regular meetups, mentor programs, and access to internal research tools.

As a Mixed-Method UX Researcher, you will shape app business generation and ad format experiences through qualitative and quantitative methods, data analysis, and storytelling. You will execute impactful research that influences cross-functional teams and drives long-term outlook and product direction.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $129,000-$185,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Identify and define high-impact, foundational research questions that inform our short- and long-term product strategy and direction. Translate high-level business goals into concrete, actionable research plans.
• Design and execute high-quality qualitative studies (e.g., usability tests, foundational interviews, unmoderated research), leveraging familiarity with modern research tools, methods, and techniques.
• Design and execute high-quality quantitative studies (e.g., surveys, log data analysis, dashboard development) to understand user behavior and measure the user experience at scale. Apply foundational knowledge of statistics and experimental design.
• Transform findings and complex data into clear, compelling narratives that resonate with executives and cross-functional partners. Master the art of influence by ensuring insights are delivered with conviction and directly lead to product decisions and strategic shifts.