Product Strategy Lead, Go-To-Market, Data Signals

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 2 years of experience with an advanced degree.
  

Preferred qualifications:

• Experience in sales or product strategy in traditional or digital advertising.
• Knowledge of Google's signals products (e.g., One Google Tag, Enhanced Conversions, Google Tag Gateway, Data Manager, Google Analytics, audience solutions).
• Ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.
• Ability to grow in a fast-moving, ambiguous environment.
• Excellent verbal and written communication skills, with the ability to present concepts to various audiences and synthesize insights, and drive action.
• Excellent operational accuracy, problem-solving, and investigative skills.

About the job

As a part of the Product Go-to-Market (pGTM) team, you will drive business growth for Americas Large Customers Sales (ALCS) via the scaled activation of key advertising products and solutions. In this role, you will collaborate with teams across Search, YouTube, Measurement, and the Google Marketing Platform to identify the most impactful solutions to deploy across our various customer base. The Core pGTM responsibilities include; designing and deploying regional activation programs, providing thought leadership on product activation and execution, nurture and advance Third-Party (3P) ecosystems, agencies and industry groups.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $118,000-$170,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Responsibilities

• Lead commercialization of core Signals products, driving success for customers and business for Google by developing strategies to ensure data signals are collected and activated across Americas Large Customer Sales (LCS) customers.
• Launch and land activation plans for Data Signals solutions across ALCS customers, including building lead lists, setting product adoption goals, creating collateral, upskilling sellers, and scaling best practices.
• Build cross-functional relationships with key stakeholders across regions, products, and roles, collaborating to solve signals issues and drive progress.
• Analyze data to identify trends, insights and intelligence to support decision-making and activation, pair quantitative findings with qualitative observations to guide business decisions.
• Assess how signals innovation, engaged offerings, emerging AI solutions in data and ecosystem changes will impact customer measurement, and use insights to shape activation plans.