Product Manager I, Offline Ads

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 3 years of experience in product management or related technical role.
  
• 1 year of experience taking technical products from conception to launch.
  

Preferred qualifications:

• 2 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
  
• 2 years of experience in a role preparing and delivering technical presentations to senior leadership.
  
• 2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
  
• Experience building Ads products.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Offline Ads enable advertisers to drive offline behaviors such as Store Visits, Store Sales and Local Actions (Calls and Direction Clicks), while leveraging much of the same technology Google has developed for Online Conversions. Advertisers can bid toward offline goals as part of Offline-Only or Omnichannel campaigns. Today, Google Ads captures only a small share of the global local advertising market, and presents us with an untapped opportunity. Google is positioned to win in offline given our differentiated optimization and measurement and relevant surfaces, like Google Maps.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $132,000-$189,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Responsible for understanding advertiser personas to execute on products that deliver value to Offline and Omnichannel needs.
• Launch new products and features, test their performance, and iterate quickly. 
  
• Work collaboratively with engineering, marketing, legal, UX, and other teams on cutting-edge technologies. 
  

• Partner closely with measurement, ad platform and advertiser-facing teams to drive step change growth in adoption and business.