Manager, Luxury Marketing, Luxury Stores

Senior • On-site

$124,100 - $205,200/yr

Seattle, WA , +2

DESCRIPTION

Amazon Luxury Stores is seeking an exceptional Head of Marketing to lead all onsite and offsite marketing initiatives for our Luxury Stores business. This leader will manage a team of seven marketers responsible for shaping the way customers discover, engage with, and shop luxury brands across Amazon. This role is pivotal in building a best-in-class luxury shopping experience - one that balances innovation, personalization, and industry nuance - while driving measurable business impact.

The ideal candidate will bring deep experience in luxury retail or luxury brand marketing, with a proven ability to translate the heritage and artistry of luxury into compelling digital experiences. They will pair this expertise with strong technical acumen, including comfort with data-driven decision making, marketing automation, and the application of GenAI in creative and scalable ways. This leader should be both a visionary and an executor, equally capable of defining the future of luxury marketing at Amazon and diving into the details that deliver customer and client success.

In this role, you will be responsible for developing a holistic luxury marketing strategy, balancing storytelling, personalization, and innovation. You will work closely with cross-functional partners - including category management, creative, product, and tech teams - while also collaborating with high-priority brand partners to deliver experiences that elevate and protect their brand equity. You will lead efforts to test and refine AI-generated creative and marketing assets, ensuring automation enhances brand storytelling while meeting the high creative bar required for luxury.

This role requires a leader with strong judgment, an appreciation for the subtleties of luxury branding, and an ability to balance art and science - leveraging insights, data, and technology while never losing sight of the craftsmanship and prestige that define the luxury sector. If you are passionate about redefining how customers discover and shop luxury online, thrive in a fast-paced environment, and have the leadership skills to guide both strategy and execution, we’d love to hear from you.

Key job responsibilities
Key job responsibilities

- Lead and develop a team of seven marketers, providing coaching, strategic direction, and career development to enhance their impact across onsite and offsite luxury marketing.

- Define and execute holistic marketing strategies that drive awareness, discovery, and conversion for Amazon Luxury Stores while maintaining the integrity of luxury brand partnerships.

- Collaborate with cross-functional stakeholders including category management, product, tech, design, and creative to deliver cohesive, innovative, and customer-centric luxury experiences.

- Partner closely with high-priority luxury clients to design and execute campaigns that align with brand values and deliver measurable results.

- Leverage data and insights to optimize marketing investments, improve customer engagement, and personalize shopping experiences.

- Develop and own customer analytics and segmentation strategies by channel, leveraging behavioral, transactional, and engagement data to deliver tailored marketing campaigns that deepen customer loyalty and lifetime value.

- Drive innovation in creative production by implementing generative AI tools, testing and refining outputs, and ensuring automation scales without sacrificing luxury storytelling quality.

- Maintain a high bar for brand presentation, ensuring all marketing touchpoints reflect the nuances, craftsmanship, and exclusivity of luxury.

- Establish, track, and report on key performance metrics, using data-driven analysis to inform decisions and continuously improve marketing effectiveness.

- Identify and implement opportunities for operational efficiency and automation, scaling marketing efforts while preserving quality and brand integrity.

- Balance big-picture strategic thinking with hands-on execution, ensuring both visionary growth and operational excellence.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelors Degree

PREFERRED QUALIFICATIONS

- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience with various statistical techniques (regression analysis, coefficient correlation)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,100/year in our lowest geographic market up to $205,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.