September 5, 2025

Paid Media Lead, Amazon Prime, XCM

Senior • On-site

$112,800 - $186,500/yr

Seattle, WA , +2

DESCRIPTION

Amazon’s XCM (Cross Channel, Cross Category Marketing) organization is looking for a highly-motivated, results oriented senior Paid Media leader to own the audience approach and cross-channel media strategy and investments for Amazon’s Prime brand marketing initiatives. This role will lead consumer-facing paid media and audience strategies that foster Prime membership growth and overall brand affinity. This leader is able to think big while remaining deeply analytical, naturally curious, and capable of juggling multiple complex projects to drive innovative and effective plans. The ideal candidate will possess a passion for bar-raising media planning frameworks, strong organization, and high standards and has substantial experience working with customer and audience research, data science, media & brand agencies, and creative marketing partners. They are a self-starter, resourceful, and find creative solutions to complex technical and business challenges while always looking for opportunities to automate and scale.

As a leader, you will own the development of integrated, innovative, cross-channel media plans and execution for Prime campaigns. This includes managing media agencies and internal media managers and activation teams that work on dedicated projects. You will be accountable for driving quality assurance across media from briefing to 360-degree campaign planning and alignment with cross-functional stakeholders the team. As an integrated media lead, you will have a proven track record for driving results, working autonomously to set roadmaps and goal tracking and have substantial experience working with industry partners. You will possess a blended balance of strategist, project manager, team champion, and analyst. Relationship building will be necessary as the work is highly visible and requires strong partnership across lines of business.

Key job responsibilities
• Own overall paid media strategy and investment decisions for Prime campaigns.
• Work collaboratively with cross-functional stakeholders and agency partners to ensure campaign sufficiency and optimizations are deployed to deliver on goals.
• Eliminate barriers and obtain buy-in at scale.
• Dive deep into marketing performance and audience insights. Uncover durable insights that improve program performance over time.
• Act as a leader to inspire others to deliver bar-raising, best in class ideas and plans.
• Contribute insights to advertising portfolio strategy and central measurement models.
• Hire and develop talent to support your efforts.

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience in audience segmentation and targeting
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience managing teams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.