Analytical Lead, Global Clients and Agency Solutions

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications:

• 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
• 1 year of experience with a client-facing role influencing across levels.
• Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
• Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
• Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.

About the job

As an Analytical Lead, you will help global customers to achieve advanced outcomes through measurement, analytics, and insights. Prepared with knowledge of Google advertising products, marketing and measurement solutions and individual client needs, you will demonstrate the Return on Investment (ROI) of investment with Google. You will be responsible for discovering clients’ measurement setup and gaps, developing a road map to improve their measurement capabilities, executing 1P/3P measurement projects and leveraging measurement recommendations to improve media effectiveness.

Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.

The US base salary range for this full-time position is $118,000-$174,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Provide support and consulting on client's/partner’s strategy in the areas of business, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making.
  
• Develop and own analytical modeling for key client/partner projects, apply or customize analytical tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
  
• Collaborate with business teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
  
• Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/analytical stakeholders on the client’s/partner’s side.