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September 1, 2025

UX Content Design Lead, YouTube

Senior • On-site

$208,000 - $293,000/yr

San Bruno, CA

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 10 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
  • 5 years of people or team management experience.
  • Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred qualifications:

  • 12 years of writing, editorial, marketing, or UX writing experience in an agency setting and interacting with executive leadership.
  • 7 years of experience working in a cross-functional technology organization.
  • Experience building language systems, including writing and voice & tone guidelines, glossaries, frameworks, reusable components and patterns, and applying design tools (e.g. Figma).
  • Experience with user-focused product writing (e.g., work in hardware, software, digital agency,) or other relevant product area.
  • Experience working with global brands and crafting experiences that are mindful of localization and internationalization.

About the job

As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the goal for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.

In this role, you will elevate and evolve Content Design as a vital UX partner shaping compelling user experiences and will strive and advocate for a content-first approach, leading and guiding the team to deliver scalable, strategic solutions for the greatest impact. You will have a clear goal of the future of UX writing, content design, and the leadership and know-how to make things happen and will set the standard for the UX Content Design practice not only as a means of delivering solutions, but as a way of deepening understanding and driving strategic conversations in a problem space. You will build, grow, and retain a high performing team, guide UX content design processes, and mentor the talented members of your team. You will partner with leaders across UX, Product, Engineering, Marketing, and Localization teams to create and launch experiences across YouTube.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun and we do it all together.

The US base salary range for this full-time position is $208,000-$293,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Influence cross-functional stakeholders to build consensus and gain support for high-quality user experiences.
  • Lead the development of UX writing and content design solutions to undefined or multidimensional user, product, and business problems.
  • Lead alignment by collaborating with product managers, team members, and other cross-functional stakeholders (e.g., marketing, legal, engineering) to set the product narrative, goal, mission, or principles. 
  • Own the holistic UX writing and content design processes, systems, frameworks or patterns across a product.
  • Own project priorities, including finding and aligning resources effectively to help with the design project work.