Senior Product Manager, YouTube App Ads

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or related technical role.
• 3 years of experience taking technical products from conception to launch.
• Experience in the domain of social commerce, retail, video commerce, or digital advertising.

Preferred qualifications:

• Master’s degree or PhD in a technology or business related field.
• 5 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
• 5 years of experience working cross-functionally with developers, User Experience/User Interface (UX/UI), sales finance, and other stakeholders.
• 4 years of experience in a role preparing and delivering technical presentations to executive leadership.
• 3 years of experience in software development.
• Experience in Advertisements (Ads) or Advertising Technology (AdTech), specifically with Advertising Platforms.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

This role will be within YouTube Ads. Our YouTube App Ads team helps apps find their customers. In this role, you will lead the development of key ad formats, campaign features, and measurement solutions to help app advertisers grow their business on YouTube.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

• Understand the needs of app ad advertisers, the dynamics of app business models, and the engaged environment to form a holistic view of the product and its ecosystem.
• Define YouTube Ad's goals, and strategic roadmap for app ad formats, relevant campaign features and measurement needs. Identify key growth levers and prioritize initiatives based on potential impact and feasibility.
• Collaborate with cross-functional teams (e.g., engineering, User Experience (UX), Public Relations (PR), marketing and legal) to define product requirements, user stories, and user flows for advertiser onboarding.
• Develop solutions to problems by collaborating across regions, product areas, and functions as needed.
• Foster relationships with cross-functional teams, stakeholders, and customers across geographies, and effectively communicating the strategy and roadmap.