August 2, 2025

Go-to-Market Specialist, GoodReads Sales & Marketing VAR

Mid • On-site

$98,200 - $179,600/yr

Seattle, WA , +1

DESCRIPTION

Goodreads is seeking an experienced Go-To-Market (GTM) Specialist to drive revenue growth through strategic growth marketing initiatives. This role will be instrumental in accelerating monetization across our ecosystem, launching new revenue-generating products, and optimizing existing programs to exceed business targets. The ideal candidate will bring deep expertise in developing and executing high-impact GTM strategies that deliver measurable revenue results while enhancing our value proposition to authors, publishers and media & entertainment (M&E) brands.

Key job responsibilities
* Own the execution of new product launches and innovation initiatives within defined strategic frameworks
* Manage and optimize specific revenue-generating programs (e.g., author strategy, giveaways) with clear performance metrics
* Develop and maintain comprehensive sales enablement materials and reporting mechanisms
* Own data analysis for assigned programs and recommend optimization strategies
* Build and nurture relationships with key stakeholders (Editorial, Amazon Ads, Kindle) to drive program success
* Execute content monetization strategies for specific channels or segments
* Own benchmark reporting and performance analysis for assigned programs
* Develop and test sponsorship packages and advertising formats based on market insights

About the team
The Goodreads Revenue team drives monetization strategies that connect millions of readers with books they'll love while creating value for authors, publishers, and brands. We're a data-driven team that launches innovative advertising products, optimizes revenue programs, and builds partnerships across Amazon. Working closely with Editorial, Amazon Ads, Audible and Kindle teams, we balance reader experience with business growth. You'll join a collaborative group that values experimentation, customer obsession, and measurable impact in one of the world's largest reading communities.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.