Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing

Senior • On-site

$128,600 - $212,600/yr

Seattle, WA , +2

DESCRIPTION

As the Senior Product Marketing Manager you will define the next chapter of gaming entertainment for millions of players worldwide. At Amazon Luna Prime Gaming, we are building an industry-leading gaming service where players come to discover, play, buy and subscribe to the world's best video games. We are looking for a customer-obsessed, innovative and data-driven Senior Product Marketing Manager (PMM) to join our team and lead lifecycle marketing, retention and upsell for our rapidly growing customer base.

In this role, you will be the marketing owner of Amazon Luna Prime Gaming's engagement and upsell goals. You will be customer-obsessed in understanding drivers of engagement, and advocate on behalf of our customers across the organization. You will partner with stakeholders across Amazon Luna Prime Gaming, broader Amazon teams, and industry partners to build and execute the lifecycle marketing strategy to achieve your goals. You will formulate and rapidly execute marketing initiatives, dive-deep into the data to generate insights, and iterate and scale based on your learnings. You will operate with a worldwide scope, and adapt your strategy based on region-specific insights where applicable.

Key job responsibilities
• Develop and deliver the marketing strategy to improve engagement at every stage of the customer journey.
• Build a deep understanding of customer journeys and drivers of engagement and lapse, and step up as the subject matter expert of engagement within the organization. Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed. Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement in your domain.
• Manage the end-to-end execution of lifecycle marketing initiatives: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching and performance tracking. Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion. Leverage merchandising teams, marketing channel SMEs and Tech/BI teams to scale & automate.
• Build a deep understanding of upsell and retention drivers, and step up as the thought leader and subject matter expert within the organization.
• Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
• Collaborate with and influence across functions to identify and deliver lifecycle initiatives that go beyond marketing. These will include, among other things, working with Product and Tech teams to conceptualize and deliver new product features; and with Business Development (BD) and Go-to-Market (GTM) teams to develop new content initiatives and promotions.
• Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.

A day in the life
Your day will be a dynamic blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You'll navigate complex marketing landscapes, craft compelling narratives that drive global impact, and develop marketing strategies that resonate across diverse markets. You'll work with teams worldwide to build and execute campaigns that strengthen our brand presence and drive business growth.

About the team
Our Amazon Luna Prime Gaming team is a passionate group of innovators dedicated to creating seamless, engaging gaming experiences. We're committed to breaking down barriers and connecting players globally through cutting-edge technology and creative marketing approaches.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
- Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes
- Experience with digital marketing tools and analytics platforms, and willingness to learn new tools

PREFERRED QUALIFICATIONS

- MBA or advanced degree
- Background in customer lifecycle marketing, personalization, or engagement strategy
- Gaming industry experience
- Experience with subscription-based services

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.