Social Media Manager, Seller External Relations

Mid • On-site

$108,400 - $185,000/yr

Seattle, WA , +2

DESCRIPTION

You are a natural storyteller with an innate understanding of how to produce thumb-clicking social content. You're obsessed with audience behavior, creator ecosystems, and content formats that perform. You understand the mechanics of virality and how to drive true engagement. You're comfortable navigating ambiguity, building consensus, and leading teams toward bold creative strategies. Your passion for social media is evident, and you have a deep understanding of what content resonates across the social media landscape.

If you're ready to amplify the stories of independent sellers and drive meaningful engagement across social platforms, we want to hear from you!

The Seller External Relations team is seeking an inspirational story amplifier and digital creative strategist. In this role, you will lead platform-native storytelling with a focus on audience growth and engagement across YouTube, TikTok, Meta, and other relevant social channels. Your mission will be to elevate the voices of independent sellers through compelling storytelling, positioning Amazon as the best place for entrepreneurs to start and grow businesses of any size.

This job can be located in San Diego, CA / Arlington, VA / Seattle, WA.

About the Team: The Seller External Relations team is a functionally diverse organization that includes a broad spectrum of skillsets and job families. We are a team of program and product managers, business analysts, creatives, storytellers, and small business evangelists - all important contributors to our work in ensuring that perception of Amazon’s support of small business matches reality. We have a supportive, fast-paced team culture, and we prioritize learning, growth, and helping each other to continuously raise the bar.

Key job responsibilities

• Develop and execute a dynamic, insights-driven social video strategy to grow audience and engagement across multiple social platforms
• Oversee, contribute to, and execute the social editorial and promotional calendar for SER content, with a focus on the "This is Small Business" brand
• Architect and implement a high-performing editorial calendar that balances experimental formats with consistent, sticky programming
• Pitch, develop, and plan breakthrough social creative that drives high engagement and best-in-class performance
• Utilize strong editorial judgment to recognize and curate socially-relevant moments, optimizing posts for each platform
• Analyze key performance and platform trends to optimize content performance and drive business impact with clear KPIs
• Collaborate cross-functionally with Strategic Storytelling, Creative, PR, and other teams to align social efforts with broader business objectives
• Advise leadership on go-to-market planning for upcoming campaigns using current platforms and editorial trends
• Stay up-to-date on the latest social media and content trends, proactively identifying opportunities to innovate

BASIC QUALIFICATIONS

- 4+ years of professional experience in social media management
- Experience creating and managing content across major social platforms (YouTube, TikTok, Meta)
- Demonstrated ability to develop and execute social media campaigns
- Strong analytical skills and experience using data to measure campaign performance
- Excellent written communication skills for social media content creation
- Experience with social media metrics and analytics tools

PREFERRED QUALIFICATIONS

- Preferred Qualifications:
- 6+ years of social media management experience, particularly with live or original content
- Proven track record of growing audience size and engagement metrics
- Advanced knowledge of platform-specific best practices for YouTube, TikTok, and Meta
- Experience developing comprehensive marketing briefs and managing cross-functional teams
- Experience managing creative and social media agencies
- Background in A/B testing, optimization strategies, and marketing experimentation
- Track record of delivering successful integrated and social-first campaigns

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.