July 5, 2025

Sr Product Manager Tech, Identity, Music Growth and Marketing

Senior • On-site

$136,100 - $235,200/yr

Culver City, CA , +1

DESCRIPTION

We are seeking a Senior Product Manager - Tech to lead the Identity and Household Management strategy for our music streaming platform. This is a high-impact opportunity at the intersection of identity, personalization, and shared listening experiences, where you'll solve some of the most complex challenges in the streaming space. You will define how customers manage their profiles, share access, and enjoy seamless, secure, and personalized experiences — whether they’re listening solo or with family.

In this role, you'll partner with Engineering, Data Science, Design, and other Product teams to build identity systems that scale across millions of users. You will shape the long-term vision for identity and household management, balancing privacy, access control, and personalization. You are customer-obsessed and highly analytical. You dive deep into data, map customer journeys, and spot points of friction — then build intuitive solutions that remove those barriers.

We are seeking a Senior Product Manager - Tech to lead the Identity and Household Management strategy for our music streaming platform. This role puts you at the forefront of redefining how families engage with music — across individual and shared experiences, spanning personal devices and communal ones like Alexa.

You’ll own the strategy and execution of new identity journeys that reflect the needs of listeners of all ages, from kids to adults, ensuring that every profile feels personal, secure, and seamless — whether it's being used on a tablet, phone, or a shared smart speaker.

In this role, you’ll collaborate with Engineering, Data Science, Design, and other Product teams to shape the next generation of household music experiences. You are customer-obsessed, deeply curious, and highly data-driven. You thrive in ambiguity and enjoy making the complex feel simple. You use data and research to identify friction points and proactively create solutions that empower families to listen the way they want — with the right level of control, personalization, and flexibility.

This is an opportunity to define and build identity systems from the ground up — systems that go beyond account-based access and instead deliver contextual, intuitive, and delightful experiences for everyone in the home.

Key job responsibilities
As a Sr. Product Manager - Technical on the Identity and Household Management team, you will:

- Define and drive the roadmap for identity and household experiences across our music streaming platform.
- Design new identity journeys that adapt to different family members and use cases — including personalized profiles for children, teens, and adults, and shared experiences on devices like Alexa.
- Build mechanisms that allow families to seamlessly switch between users and contexts, balancing personalization, simplicity, and privacy.
- Partner closely with cross-functional teams to deliver scalable, privacy-conscious solutions that unlock new listening scenarios.
- Use customer insights, behavioral data, and experimentation to guide decision-making and optimize experiences.
- Think big about how identity can become a growth driver — increasing engagement, retention, and satisfaction across diverse user groups.
- Serve as the voice of the customer and represent diverse household needs in technical and strategic discussions.



A day in the life
As the Sr. Product Manager for Identity and Household Management, your day is a dynamic mix of strategy, problem-solving, and cross-functional collaboration. You might start by diving into metrics to uncover friction in the profile setup flow, then join a design session to refine how families switch users on shared devices like Alexa. You work closely with engineering to evaluate backend architecture for household roles, and align with stakeholders across Legal, Trust, and Content to ensure compliance and delight. You regularly synthesize customer research, write product docs, and shape experiments that balance personalization, privacy, and usability — all while keeping the diverse needs of families at the center of every decision.

About the team
The Identity and Household Management Team builds the foundational experiences that shape how users access, personalize, and share music across devices. We solve multi-user, multi-device challenges at scale — from kids discovering their favorite songs on a tablet, to parents using Alexa to play dinner playlists, to teens curating their own personalized feeds.

We’re reimagining identity not just as access control, but as a framework for inclusive, personalized, and delightful family engagement — across mobile and voice. Our work spans profile creation, switching, household roles, and listening controls, and supports both individual and shared use cases.

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

BASIC QUALIFICATIONS

- 2+ years of end to end product delivery experience
- 5+ years of technical product or program management experience
- Bachelor's degree
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience managing technical products or online services
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning

PREFERRED QUALIFICATIONS

- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
- Experience in building and driving adoption of new tools
- Strong analytical skills with experience using SQL, Excel, or data visualization tools
- Background in building multi-user, consumer-facing experiences (e.g., household products, family subscriptions, or kid-safe content)
- Familiarity with privacy, personalization, or parental controls at scale
- Experience crafting identity journeys that span multiple device types (e.g., mobile apps, voice, smart home)
- Ability to simplify complex problems and drive alignment across technical and non-technical teams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,100/year in our lowest geographic market up to $235,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.