Senior Product Marketing Manager, Amazon Key

Senior • On-site

$112,800 - $186,500/yr

Hawthorne, CA

DESCRIPTION

The Amazon Key and Ring teams are empowering customers to easily manage access to their homes and businesses. We are seeking a customer-centric product marketing manager to shape our product strategy and drive growth. You will: i) generate deep consumer insights and refine customer personas, ii) champion the voice of the customer in product development, and iii) lead market intelligence and optimize our product portfolio. As a vital team member, you will ensure our product innovations align with customer needs, enhancing satisfaction and market success.

Key job responsibilities
- Create compelling product content: Develop product detail pages (PDP), selling points (PSP), articles, and other content to engage with customers.
- Guide product development: Act as the voice of the customer, ensuring new products and innovations align with customer needs and expectations.
- Understand our customers deeply: Drive consumer insight generation and develop/refine customer personas to inform product and marketing strategies.
- Lead market intelligence: Oversee innovation validation, analyze purchase intent drivers, and optimize our product portfolio and activities.
- Report on product insights: Deliver quarterly reports on product performance, customer satisfaction, and key insights to inform future strategies.

A day in the life
In this role, you'll blend strategic thinking with hands-on execution to shape our product strategy. You’ll work closely with the product, sales, and research teams to gather consumer insights, refine personas, and guide product development. Your day may involve leading market intelligence efforts, validating new innovations, analyzing customer purchase intent, and developing engaging product content. As the voice of the customer, you will be at the heart of our product evolution, driving customer-focused innovations that enhance our portfolio and meet market needs.

About the team
The Amazon Key team sits within the Amazon Devices team alongside Ring and other Home Security teams. Key is a uniquely cross-functional team within Amazon, and often serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping. We are the bridge between device management and physical services, and our team indexes highly on ownership and collaboration. We have lots of stakeholders, and we have relentlessly high standards for our high-visibility programs.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.