Community & Influencer Manager, Blink Marketing

Mid • On-site

$72,600 - $155,200/yr

Hawthorne, CA

DESCRIPTION

Blink is at the forefront of the smart home security market and is the result of one of the most successful Kickstarter campaigns ever. We have been growing at an astounding rate since the first product introduction in 2016 and strive to always give customers more for less. Our affordable line of devices makes it easy and convenient to keep family and loved ones safe and secure. With wireless and wire-free options, up-to-two-years of battery life, and a delightfully intuitive user experience, Blink has democratized smart home security as the go-to value brand for intentionally simple, cost-effective security solutions.

To further our growth, Blink is shifting toward a social-first, social-forward marketing approach. We are looking for an experienced and passionate Community & Influencer Manager to join our team and help us build deeper, more meaningful connections with our audience and amplify the Blink voice across platforms. This marketer will become the voice of our brand across key social platforms - someone who doesn't just post but talks, responds, cheers, and sparks conversations. You will also identify and manage authentic influencer relationships, build brand love through engagement, and turn our customers and followers into loyal advocates. You'll sit at the intersection of community building and content amplification, and manage everything from daily interactions to long-term community strategies, including user-generated content, influencer partnerships, and social sentiment analysis across our key platforms of Instagram, TikTok, and YouTube Shorts.

The ideal candidate is equal parts social-savvy and relationship-driven. Someone who thrives in online spaces, can maintain the pulse of our community, and understands how to turn engagement into action. You'll be a go-to source for understanding customer sentiment, spotting emerging trends, and proactively creating a space where our community feels seen, heard, and connected. Your success will be predicated on collaboration with other internal teams, external stakeholders, and creative partners, so "Earning Trust" is of the utmost importance.

Key job responsibilities
Community engagement
- Be the voice of the brand and engage with followers across key social platforms (Instagram, TikTok, YouTube Shorts) by responding to comments, DMs, and mentions in real-time, with speed and authenticity
- Spark and moderate social conversations to foster community growth, increase engagement, and drive loyalty, laughter, and love

Social strategy & insights
- Help shape Blink’s community tone, response playbooks, and influencer guidelines
- Monitor community sentiment and conversations, escalating emerging issues, feedback, or risks to the appropriate teams.
- Analyze feedback and social trends to surface trending user content, brand opportunities, and actionable customer insights that inform content, product, and support strategies.

Influencers & Creators
- Identify, vet, manage, and nurture relationships with brand partners, micro and mid-tier influencers, and external agencies to expand our reach and impact
- Develop and scale our emerging TikTok Shop Creator program
- Coordinate product gifting, content briefs, and deliverables
- Track performance and ROI of influencer campaigns
- Spot and amplify emerging creators and fans before they blow up

User-generated content (UGC)
- Build out a pipeline, manage, and curate user-generated content for repurposing across marketing channels to create the greatest impact
- Maintain a steady drumbeat of partnerships that feel native, not transactional

Brand advocacy & surprise-and-delight
- Proactively build and nurture communities through campaigns, small-scale activations, content series, interactive moments (e.g. polls/Lives, Q&As), and surprise-and-delight initiatives
- Cultivate relationships with repeat engagers, superfans, and Blink customers

A day in the life
As Blink's Community & Influencer Manager, you'll serve as the primary voice and relationship builder across our social platforms, spending your day actively engaging with our online community through comments, DMs, and user-generated content while maintaining a constant pulse on industry conversations and trends. Managing our social presence on Instagram, TikTok, and YouTube Shorts, you'll create meaningful interactions that transform followers into brand advocates and oversee our influencer partnerships from discovery to execution.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 4+ years of experience in social media, community management, or influencer marketing
- Deep knowledge of major social platforms (Instagram, TikTok, Facebook, X/Twitter, Reddit, Pinterest, YouTube Shorts), emerging social formats, and community dynamics
- Demonstrated ability to manage and grow engaged online communities for brands.
- Excellent written communication skills and proven ability to write in a consistent brand-right voice as well as flex the brand tone as required.
- Strong understanding of content trends across short-form video platforms.
- Passion for storytelling and a finger on the pulse of internet culture
- Experience managing influencer campaigns from sourcing to reporting
- Ability to juggle multiple conversations, creators, and campaigns at once
- High emotional intelligence, adaptability, and a genuine love for people and building authentic relationships online

PREFERRED QUALIFICATIONS

- Experience with A/B testing, especially around audience segmentation and targeting
- Previous experience launching or managing a branded community on platforms like Discord, Reddit, or Facebook groups
- Experience working on consumer electronics, lifestyle, or home brands
- Ability to analyze social data and translate into business recommendations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.