Principal, Int'l Movies Research, Consumer Insights, Film

Senior • On-site

$127,600 - $223,400/yr

Culver City, CA

DESCRIPTION

Amazon MGM Studios is seeking a Principal, International Movies Insights leader to drive our global theatrical strategy through data-driven consumer research and insights. This senior role will develop and own an international movies research program that shapes decisions across our global film portfolio, working closely with creative teams, executives, and worldwide stakeholders. The ideal candidate will bring 10+ years of entertainment industry research experience and deep expertise in both qualitative and quantitative methodologies across multiple markets. This position offers the unique opportunity to build and scale new research frameworks that will directly impact major film investments, creative development, and marketing strategies for some of entertainment's biggest franchises and IP.

Key job responsibilities
• Lead global theatrical consumer insights initiatives, including on-location research, focus groups, and research screenings across international markets

• Design and execute film testing methodologies to evaluate audience reactions throughout the production lifecycle - from concepts to final cuts - providing actionable insights to creative teams and executives

• Oversee testing of marketing materials and campaign effectiveness across multiple territories, ensuring creative strategies align with local audience preferences and market dynamics

• Conduct comprehensive franchise brand studies to assess brand health, audience engagement, and growth opportunities across global markets

• Develop and implement advanced analytics frameworks utilizing emerging research tools, including AI and machine learning, to extract meaningful insights

• Drive vendor selection, RFP processes, and negotiate global research partnerships across multiple markets

• Collaborate with senior executives and worldwide Consumer Insights counterparts to integrate research findings into high-level decision-making processes

• Create and deliver compelling presentations and reports for C-level executives and key stakeholders

• Foster strong relationships with regional teams to ensure cohesive global research strategies

• Stay current with emerging research methodologies and entertainment industry trends to maintain best-in-class insights practices

BASIC QUALIFICATIONS

- 10+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor's degree

PREFERRED QUALIFICATIONS

- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting, etc.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,600/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.