Sr. Business Analyst, People Analytics, Entertainment PXT

Senior • On-site

$106,400 - $185,000/yr

Culver City, CA , +2

DESCRIPTION

Amazon has a culture of data-driven decision-making and demands business intelligence that is timely, accurate, and actionable. We are looking for a talented and experienced Sr. Business Analyst to join the People Analytics team for Entertainment People eXperience and Technology (PXT) organization.

About the Role:
As a Sr. Business Analyst, you will play a key role in driving data-informed decision-making across the Entertainment organization and beyond. You will understand the business and synthesize complex data from a variety of domains to create insights that have significant business impact. You’ll collaborate with cross-functional teams—including HR, project/program leads, data engineers, and senior business leaders—acting as both a builder and influencer.

In this role, you’ll design and scale analytical tools, dashboards, and reporting solutions using large and complex data lake/warehouse environments. You’ll build proof-of-concept reporting tools and evolve ad-hoc data artifacts into scalable, self-service solutions. Your work will enable teams across Entertainment to make fast, informed people decisions in a dynamic, often ambiguous environment.

You are expected to become deeply familiar with the business strategy and contribute directly to shaping it through your insights. You proactively monitor people performance metrics, assess risks, and identify opportunities—driving both tactical execution and long-term strategy. You know how to collect input across teams and independently define the analytical approach to solve business-critical problems. When faced with obstacles, you take initiative to unblock progress, keeping stakeholders informed throughout.

You seamlessly flex among various technical tools and platforms, choosing the right level of effort for the business value. You bring deep contextual knowledge and apply analytics best practices in all you do, focusing on high data quality, scalability, and continuous improvement. You are a strong verbal and written communicator, tailoring your messaging to diverse audiences—from technical peers to executive leaders—using effective storytelling to present data and influence outcomes. You own the communication of key metrics and their associated insights, often setting the standard for analytics communication across the organization.

This role requires someone with a passion for innovation, strong analytical and communication skills, and the ability to navigate complexity. You’ll thrive in this position if you’re curious, decisive, and excited to drive measurable impact in a high-stakes environment.

About the Business:
The role is part of the Amazon People eXperience and Technology (PXT) organization – we build a workplace for Amazonians to invent and deliver on behalf of customers. PXT for Amazon Entertainment supports a portfolio of entertainment businesses that span film, TV, live sports, music, podcasts, games, audiobooks, livestreaming, and other media content. Our Entertainment employees deliver world-class products and services for playing, listening, watching, and streaming in an ever-immersive entertainment environment. The Entertainment PXT team focuses on the inputs that attract, grow, and retain creative, technical, and business talent at scale. We customize for unique Entertainment business and industry needs where necessary and scale where possible and applicable.

About the Team:
This Sr. Business Analyst will be part of the Entertainment PXT Talent Experience Team. Our purpose is to create and deliver talent programs that help us be Earth’s Best Employer by focusing on the employee experience – from joining Amazon Entertainment, to building connection with each other and our customers, through growing personally and professionally, to being empowered to balance fun, wellness, and learning to sustain a long, fulfilling career with Amazon.

A Little More About Location:
At Amazon, we believe it is easier to learn, model, practice, and strengthen our culture when we’re in the office surrounded by our colleagues. This role will be based in our Seattle, Culver City, or Arlington office. Most of the partners of this role are located in Seattle WA, Culver City CA, and Arlington VA.

Key job responsibilities
• Design, build, and scale metrics, dashboards, analyses, and reporting solutions that empower the Entertainment PXT team and cross-functional partners to make data-driven decisions.
• Own end-to-end development of KPIs that measure the effectiveness and impact of talent programs, ensuring alignment with business goals and priorities.
• Perform deep-dive analyses to uncover insights and identify root causes across ambiguous and evolving problem spaces.
• Collaborate closely with stakeholders across HR, business, and technical teams to gather requirements, define analytical approaches, and deliver scalable, self-service solutions.
• Proactively monitor key performance metrics, identify trends, and surface opportunities or risks to senior leadership through compelling storytelling and clear communication.
• Partner with data engineering and platform teams to onboard new data sources, improve data quality and coverage, and enhance the usability of data for analytical use.
• Build automated reporting tools and workflows to reduce manual effort, streamline data delivery, and improve overall efficiency.
• Develop optimized data models and tables using SQL to support efficient, repeatable, and reliable reporting and analysis.
• Actively participate in team planning, stakeholder management, and roadmap discussions, ensuring analytics solutions are aligned to business priorities and timelines.

BASIC QUALIFICATIONS

- Bachelor's degree
- 5+ years of tax, finance or a related analytical field experience
- 3+ years of writing SQL queries and creating business intelligence reports using Tableau, Power BI experience
- Proficient using at least one data visualization product (Tableau, Qlik, Amazon QuickSight, Power BI, etc.).
- Experience with data modeling, data warehousing, and ETL pipelines.
- Experience developing data-driven business insights from multiple disparate data sources to defining requirements and produce unified solutions.
- Experience making business recommendations and influencing stakeholders via written and verbal communication.
- Ability to work cross-functionally, building and maintaining trust with internal stakeholders.
- Ability to bridge the gap between business and technical domains by effectively collaborating with diverse stakeholders, translating complex business questions into clear analytical requirements, and conveying technical concepts to non-technical audiences with ease.
- Ability to deliver independently with limited guidance.

PREFERRED QUALIFICATIONS

- Master's degree in finance, accounting, business, economics, engineering , analytics, mathematics, statistics or a related technical or quantitative field
- 6+ years' experience in a business analyst, data analyst or statistical analyst role.
- Experience using AWS analytical services (e.g., Redshift, Data Pipeline, EMR, Machine Learning, Kinesis).
- Previous experience working in or with Human Resources and people data.
- Advance SQL proficiency - experience writing complex SQL statements and ability to manipulate a massive amount of data, creating dashboards/on demand reports.
- Ability to conduct advanced statistical techniques such as structural equation modeling, survival analysis, social network analysis, and/or cluster analysis.
- Ability to deal with ambiguity and competing objectives in a fast-paced environment.
- Be self-driven, and show ability to deliver on ambiguous projects with incomplete data.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.