Senior Paid Media Manager , Prime Video Third Party Device Partnerships

Senior • On-site

$112,800 - $186,500/yr

Miami, FL , +1

DESCRIPTION

Prime Video is seeking an analytical and outcome oriented Senior Paid Media Manager to lead our customer acquisition and retention strategies for Prime Video across 3P device partners in Latin America. Your focus will be driving innovative and effective media campaigns for PV across 3P devices. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising strategies that can be applied in Latin American and in other PV locales where the global 3P Device Partnerships team operates.

The successful candidate will be a blended balance of media strategist, project manager, relationship builder and analyst. They will be comfortable working with complete independence, yet will be effective at partnering cross-functionally with internal and external stakeholders including creative marketing, product, legal, events, PR and outside agencies. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.

Key job responsibilities
- Develop and execute comprehensive growth marketing strategies across multiple partners and territories, aligning with overall business objectives and brand positioning
- Drive data-driven decision-making by leveraging advanced analytics to continuously optimize marketing campaigns and improve ROI
- Lead a culture of continuous improvement through test-and-learn methodologies, developing hypotheses, designing experiments and scaling successful initiatives
- Optimize the entire customer journey, from acquisition to retention, focusing on improving conversion rates, reducing customer acquisition costs, and increasing LTV
- Establish and monitor KPIs to measure the effectiveness of growth marketing initiatives and regularly report on performance to stakeholders and leadership team
- Manage budgets and timelines for media campaigns
- Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
- Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media
- Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
- Monitor and analyze competitive media and marketing strategies

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) to manipulate and analyze data
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership

PREFERRED QUALIFICATIONS

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.