April 12, 2025

Principal, Product Marketing Strategy, Amazon Ads

Senior • On-site

$153,000 - $252,900/yr

Culver City, CA , +3

DESCRIPTION

We are seeking a strategic and experienced Principal, Product Marketing Strategy. In this pivotal role, you will be the driving force behind unifying our product narrative approach across our Ads portfolio. Your work will directly impact how we understand, serve, and communicate with our customers, while ensuring alignment across product teams, sales organizations, and senior stakeholders. This role presents a unique opportunity to shape the future of our advertising solutions and create lasting impact at scale.

Key job responsibilities
- Serve as the go-to expert on audience strategy and product positioning within the Ads organization. Partnering with Inbound, Outbound, and Portfolio Marketing teams, this role will develop, operationalize, and maintain a centralized frameworks that tie the initiatives within our Ads organization together. This involves creating detailed personas and segment definitions that capture customer needs, pain points, and behaviors, while ensuring widespread adoption of this framework across all teams to foster a shared language and understanding of our customers.
- Develop and manage a consolidated marketing-led roadmap for all Ads products and solutions. This role will determine the customer stories and organizing pillars for solutions on our roadmap to help optimize our overall product offering and mechanize how we operationalize the roadmap for internal and external uses.
- Develop and maintain a clear frameworks that effectively organize and presents our products (marketecture, naming strategy). This critical work ensures consistency in how our products are positioned and communicated across all channels and teams.
- Lead our Announcement Strategy, in partnership with internal Product Marketing, PR, and Event strategy teams to ensure timely and impactful communication of new solutions and features while minimizing risk.

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience with customer segmentation, profiling, and targeting
- Experience with product and technology lifecycle management

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon

Amazon.com, Inc. founded in 1994 by Jeff Bezos in the cozy confines of his Seattle garage, Amazon.com, Inc. quickly evolved from a humble online bookstore to a colossal e-commerce powerhouse. Today, it offers an extensive range of products from DVDs and electronics to furniture and groceries. With a global footprint that spans continents—from Canada and the UK to Japan and Brazil—Amazon's presence is truly international. The company has not only diversified into various domains, including acquiring Twitch in 2014 and venturing into the film industry in 2015, but also introduced initiatives like the brand registry program to safeguard intellectual property. Despite the hurdles of labor relations and competitive practices, Amazon remains a dominant force in the global e-commerce landscape.