April 1, 2025

Sr. Consumer Insights Manager, Advertising Research, XCM Insights

Senior • On-site

$112,800 - $186,500/yr

Seattle, WA , +2

DESCRIPTION

Do you have an avid interest in advertising, and learning what works to best communicate with customers? If you are interested in bringing the consumer point-of-view on our advertising to marketers globally, this is a very engaging role.

We are seeking a seasoned market researcher with experience in both qualitative and quantitative methodologies. In this role, you will manage the cross category and cross channel Campaign Ad Tracking and pre-testing tools; You would also design the suite of test modules that are needed to validate and improve results over time, conduct the analysis of the research, and serve as a consultant for users on the marketing, finance, etc. teams.
Your internal stakeholders and your colleagues would see you as a research expert, trust your judgment, and seek your guidance regularly. You also help educate and steer your internal stakeholders to better understand the kinds of business questions they should be answering from this research. You will proactively identify areas that would benefit most from incorporation in the overall suite of advertising testing and tracking tools, and get involved in the broader Amazon research community to learn of other research that can help inform your stakeholders’ decisions beyond ad research.

We are looking for a candidate who communicates data and insights in a clear, concise, and unambiguous manner both verbally and in writing. You will need to articulate complex research issues to non-research partners. It will be important to earn trust by consistently delivering accurate and relevant insights that drive results, and having the enough conviction in your findings to challenge business partner plans and assumptions when needed. In this role, you will need to establish relationships with business partners across regions and proactively address any emerging issues.

You would be an individual with excellent analytical abilities as well as strong business acumen. The successful candidate will be a self-starter, comfortable with ambiguity, with strong attention to detail, vocally self-critical, and with the ability to work in a fast-paced and ever-changing environment. This researcher recognizes that the true measure of the success of the work product is based on the business impact the findings have had.



Key job responsibilities
In this role, you will be responsible for the following:
• Lead design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
• Design interview guides/surveys, run interviews as necessary, analyze data and synthesize the findings.
• Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
• Design scalable and nimble mechanisms that help scale research solutions, tools and processes.
• Build and manage relationships with internal stakeholders and external agency partners.

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience
- Experience in ad research covering multiple countries.
- Experience in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables).
- Bachelor’s degree or advanced degree in business, marketing, statistics or related field.

PREFERRED QUALIFICATIONS

- Expertise in executing quantitative research methods (e.g. factor analysis, regression analysis, etc) & mixed method studies (e.g. segmentation).
- Master’s degree or higher in business, marketing, statistics or related field.
- Exceptional written and oral communication abilities.
- Familiarity with business intelligence tools, and data modeling.
- Experience living and working in a foreign culture.
- Experience authoring research reports.
- Comfort with ambiguity.
- Ability to work on a diverse team or with a diverse range of coworkers.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.